The one-year anniversary of CNN’s full acquisition of CNNMoney was marked by double and triple-digit percentage growth across all key traffic metrics.
Since its split from Time Inc. in June of 2014, CNNMoney debuted a refreshed site, new mobile app and new verticals. CNN also invested heavily in CNNMoney’s video and social teams, tools and resources. The success of these advancements is evident in the network’s record traffic and new rank as one of the Web’s top five financial news destinations.
Compared to June 2014, CNNMoney posted enormous gains across the board:
MULTIPLATFORM TRAFFIC (Desktop + Mobile + Tablet)
Year-over-year, CNNMoney’s multiplatform unique visitors increased by +38%:
Minutes CNNMoney users spent on site was up +96%:
In one year, CNNMoney’s mobile unique visitors grew by +99%:
The number of minutes CNNMoney mobile users spent on site was up +75%:
In 12 months, CNNMoney’s desktop video streams increased by +172%:
CNNMoney’s unique video viewers grew by +77%:
Users spent +200% more minutes watching CNNMoney desktop videos:
**Source: comScore Multi-Platform Report, June 2014 – June 2015. Multi-Platform records date to February 2013. Video Metrix data is desktop online. Views: Adobe Marketing Cloud/Omniture SiteCatalyst, Period: June 2015. All video data is desktop only.
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