June 12th, 2015

CNN’s “The Seventies” Debuts As #1 on Cable News in Demo Last Night at 9P

According to Nielsen Fast National data, CNN’s Original Series The Seventies debuted last night as the number-one program on cable news at 9:00pm in the demo 25-54.  The series premiere episode, “Television Gets Real,” averaged 291k among 25-54, Fox News followed with 278k and MSNBC trailed far behind with 94k.  In total viewers CNN averaged 887k topping MSNBC’s The Rachel Maddow Show’s 647k.  Fox News had 1.952m.

CNN was the only cable news network to increase during the 9:00pm hour compared to a year ago, growing +29% in the demo 25-54 (291k vs. 226k); while MSNBC was down -34% (94k vs. 143k) and Fox News was off -20% (278k vs. 347k).

Last night’s The Seventies premiere was up +2% vs. The Sixties debut a year ago (May 29, 2014) in the demo 25-54 (291k vs. 284k).

From EMMY® Award-winning producers Tom Hanks and Gary Goetzman (Playtone), in association with HBO and EMMY® Award-winning producer Mark Herzog (Herzog & Company), The Seventies examines the individuals and events that influenced and shaped a decade that had a profound impact on America.  Through the use of raw and rarely seen archival footage, as well as interviews with journalists, historians, musicians and television artists who were eyewitnesses to history, The Seventies paints a vivid portrait of a period of lasting consequence.

The eight-part docuseries, airing Thursdays at 9pm ET/PT, delves into television, the impact of the Vietnam War, the evolving music scene, the Iran Hostage Crisis, violent crimes in America, the sexual revolution, and the rise in terrorism at home and abroad.  Next week’s episode is “United States vs. Nixon” about the Watergate scandal.

(Above data is based on Nielsen Live +SD.  More inclusive Live + 3 data will be available next week.)