CNN launches global programming about cross-border trading
- ‘Traders’ to feature inspiring stories about people doing international business
CNN is launching Traders, a new feature strand that tells the stories of extraordinary individuals who make the world go round by trading goods and services across borders.
In Traders, CNN will cover the stories behind the global import and export markets by meeting characters who passionately believe in their business to trade products and services overseas. In each report, CNN audiences will also gain valuable business information to put each story in context of international trade and commerce.
Traders is a fortnightly segment that runs in CNN International’s The Business View with Nina Dos Santos and CNN US’ CNN Newsroom Weekend.
The opening Traders report, airing from 19th May, will focus on Ellis Hunt, the third generation president of Hunt Bros. – a citrus growing and packing company in central Florida. Through Hunt Bros’s story, CNN audiences will gain insight into how the company exports nearly 10% of its fresh fruits to Japan, and in the process overcomes numerous challenges such as bad weather, citrus diseases and industry changes.
“Traders is a content strand that makes sense of the drivers behind international trade in the context of globalised, connected business,” said Ellana Lee, Senior Vice President, CNN International. “By telling the stories of the passionate, innovative people working in global trade, CNN will bring import/export markets to life and show why this affects us all. Traders will add an intriguing angle to our wider business programming.”
A special Traders microsite hosted at CNN.com/traders complements the on-air programming by featuring additional interactive and informative elements.
Traders on-air and online content is sponsored by DHL.
Notes to Editors:
For more information, please contact:
Dan Faulks Director, Communications CNN Europe, Middle East & Africa Tel: + 44 20 7693 1362 Dan.Faulks@turner.com
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 392 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. Over the years it has won multiple prestigious awards around the world for its journalism, including most recently the Asian Television Award Cable & Satellite Network and Channel of the Year, and is a two-time winner of Royal Television Society News Channel of the Year. CNN Digital is a top network for online news, mobile news and social media. CNN has 41 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.