Both Programs Rank #1 in Cable News in Demo 25-54 and 18-34 Rating
Weed 3 Outperforms the Combined Delivery of Fox News and MSNBC among Adults 25-54
High Profits Posts +1367% Advantage over Fox News and +94% Lead over MSNBC among Younger Viewers 18-34
According to Nielsen Fast National Data, the premiere of CNN’s Weed 3: The Marijuana Revolution reported by Dr. Sanjay Gupta and the new CNN Original Series High Profits both debuted as the #1 programs in cable news in their time periods last night among the demo 25-54 and 18-34 ratings.
At 9pm, Weed 3 averaged 299k in the demo 25-54 rating, outperforming the combined delivery of Fox News and MSNBC. It easily topped Fox News’ 188k by +59% and MSNBC’s 98k by +205%. Among younger viewers (18-34), CNN averaged 80k, MSNBC posted 63k and Fox News trailed way behind with 28k. Compared to the prior four Sundays, CNN was up the most in cable news in the hour among adults 25-54 - increasing +32%, while Fox grew +29% and MSNBC was down -41%.
At 10pm, the first episode of CNN’s new eight part docu-series High Profits, about a business-minded couple with a plan to franchise marijuana, also debuted at #1 across cable news last night. Among adults 25-54, High Profits averaged 284k, +39% more than Fox News’ 205k and +147% higher than MSNBC’s 115k.
Among younger viewers (18-34), CNN’s Original Series High Profits outperformed the combined delivery of Fox News and MSNBC. It posted 132k, a whopping +1367% advantage over Fox News’ 9k and a +94% lead over MSNBC’s 68k. Compared to the prior four Sundays, High Profits was up +64% among adults 25-54, the most growth in cable news in the time period. Of the 18 CNN Original Series season premieres to-date, High Profits was the 2nd highest-rated in P18-34 (after the Somebody’s Gotta Do It Season 1 premiere).
High Profits continues next Sunday at 10 pm/ET on CNN.
Source: The Nielsen Company, Live+SD data. Fast National data for 4/19/15 is time period based, while historical data is program based.