CNN Politics Surges to Number 1 in March 2015
CNN Politics Outranks all Digital Politics Competitors in Multiplatform Traffic and Video Starts
March 2015 marked the official start of the 2016 presidential election cycle, and cemented CNN Politics as the No. 1 digital destination for breaking news, enterprise analysis and unbiased reporting in the Politics category. CNN Politics outperformed all competitors in multiplatform unique visitors and views. With 22 million starts in March, CNN Politics also climbed to No. 1 in video rank for the first time ever.
Over the past 6 months CNN Politics has built up an unrivaled team, drawing top political talent away from more than 15 competing news organizations with a goal of creating the first truly cross-platform political operation in American journalism. The result is evident through huge gains in digital traffic. In the month of March 2015:
CNN Politics: #1 Multiplatform Uniques (Desktop + Mobile)
CNN Politics scored more multiplatform unique visitors than any competitor in the Politics category, earning 14% more uniques than second place Vox.com and a whopping 69% more than sixth place MSNBC.
CNN Politics: 14mm unique visitors
- Vox.com – 12mm unique visitors (14%)
- Fox News Politics – 11mm unique visitors (21%)
- HuffPost Politics – 11mm unique visitors (26%)
- POLITICO – 9mm unique visitors (50%)
- MSNBC – 8mm unique visitors (69%)
Source: comscore Media Metrix Multiplatform, March 2015
CNN Politics: #1 in Multiplatform Views
CNN Politics was No. 1 in multiplatform views with 90 million for the month, 39% higher than HuffPost Politics and nearly double MSNBC.
CNN Politics: 90mm page views
- HuffPost Politics – 65mm page views (39%)
- Newsmax.com sites – 55mm page views (64%)
- Fox News Politics – 55mm page views (65%)
- POLITICO – 49mm page views (83%)
- MSNBC – 47mm page views (94%)
Source: comscore Media Metrix Multiplatform, March 2015
CNN Politics: #1 in Video Starts
For the first time on record, CNN Politics recorded more video starts than any other competitor, surpassing second place Young Turks Network by 29%.
CNN Politics: 22mm video starts
- Young Turks Network – 17mm video starts (29%)
- HuffPost Politics – 3mm video starts (708%)
- Voice of America – 3mm video starts (719%)
- Townhall.com – 2mm video starts (925%)
- TheHill.com – 2mm video starts (1167%)
Source: comscore Video Metrix, March 2015