April 9th, 2015
07:57 AM ET

GHANA'S PETRONIA CITY LAUNCHES INTERNATIONAL ADVERTISING CAMPAIGN ON CNN

Petronia City Development, a self-sustaining, master-planned, integrated city being created in Western Ghana, has selected CNN International for its first ever international advertising campaign.

The campaign launches this week on the CNN International network and digital platforms to raise awareness and drive international investment for the 2,000 acre development. A powerful 30 second advert airing on CNN shows how Petronia City, the vision of CEO and Founder of WondaWorld Estates, Nana Kwame Bediako, will attract, retain and support businesses, human capital needs and elevate Ghana's Western Region into a world-class business location, tourist destination and home.

The advert airs on CNN International across Europe, Middle East and Africa, with banners on the international edition of CNN.com to reach an upscale and affluent audience unmatched by other news platforms.

"CNN is proud to be showcasing the appeal of Ghana and the inspiring vision of Petronia City through this high-profile advertising campaign," said Antonio Canto, Vice President, Advertising Sales, CNN International. "Reaching more affluent consumers and business people than any other news provider, CNN International is the ideal partner for Nana Kwame Bediako to showcase his vision for Petronia, Ghana and, indeed, Africa to a powerful and influential audience. We look forward to playing our part in helping build the image of Petronia City and showing the role it can play in Africa's future."

“As a global media platform that informs and transmits technical, corporate, continental and cultural news, CNN has captured a universal audience which inform and educate themselves with vital societal information necessary for creating opportunities for current and future generations,” said Nana Kwame Bediako, Founder & CEO, Petronia City Development. “Indeed it is the only 21st century media hub that brings global attention to the most substantial stories in the world. Petronia City aims at developing Africa with integrated cities. We believe CNN has the ability to globally introduce us to their international viewers for investment opportunities, project collaborations and global branding that will elevate Petronia for global recognition.”

Notes to Editors:

For more information, please contact: Dan Faulks, Director, Communications, CNN Europe, Middle East & Africa Tel: + 44 20 76931362 Dan.Faulks@turner.com 

About CNN International

CNN's portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 385 million households around the globe. CNN International, awarded "News Channel of the Year" by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.

About Petronia City

Petronia City Development Company Limited is an Urban, Landscape and large scale Real Estate Developer with a focus on revolutionizing Africa’s development.

This vision is led by Nana Kwame Bediako, an experienced self-made Entrepreneur in the Ghanaian Real Estate market. The Petronia City team comprises Global Experts with a proven track record of success in real estate development, city/urban planning, architecture, project management, construction and finance.

The Vision of Petronia City is to build a New Africa by bridging the Housing Gap/deficit and changing the face of Infrastructural development in Africa.

Recognizing the lack of adequate infrastructure as the primary hindrance to Africa's ability to actualize wealth despite being endowed with natural resources, Petronia City aims to bridge the infrastructure gap by building a city which creates value, sustainability and complements and sustains the lifestyle of investors, developers, companies and entities working within Africa.


Topics: CNN
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