CNN Press Room



 CNN’s New Day Beats MSNBC’s Morning Joe for Third Quarter in a Row

MSNBC Primetime Programming Hits Record Lows; Loses 45% of Audience

MSNBC Dayside Hits Lowest in 17 Years

CNN Original Series Post Strong Ratings this Quarter

CNN’s ratings momentum continued this quarter, with the network ranking #2 in cable news in the first quarter Total Day in both total viewers and the demo 25-54, ahead of MSNBC by its largest quarterly lead in over eight years (since 3Q-06) among 25-54 and by more than five years (since 3Q-09) in total viewers.  CNN also outperformed MSNBC this quarter in M-Su/M-F in the demo rating, and tied MSNBC in M-Su total viewers.  CNN has now beat MSNBC in Total Day for the fourth straight quarter among both total viewers and the demo, in M-Su Prime for the fourth straight quarter among 25-54 and in M-F Prime for the third straight quarter in the key demo 25-54.  This is the longest streak across these dayparts and demos in over six years (since 4Q-08).

CNN (and HLN) also had big ratings gains this quarter, with all four dayparts up from year-ago levels, while MSNBC posted the biggest declines in cable news. CNN’s weekday primetime programs all grew compared to a year ago and outperformed MSNBC across the 7pm, 8pm, 9pm and 10pm hours in the demo 25-54 for the third consecutive quarter; while MSNBC lost 45% of its primetime audience. CNN’s New Day topped MSNBC’s Morning Joe for the third quarter in a row; beating Joe in both total viewers and the demo rating.  CNN also posted the largest increases in daytime (9a-4p) among both total viewers (+26%) and demo (+24%), while MSNBC daytime is down -56% to 42k in the demo, its lowest in nearly 17 years (since 2Q 1998; 27k).  CNN Original Series had a strong ratings performance as well this quarter.

This quarter, MSNBC experienced lows in key dayparts dating back at least 10 years.  In Total Day and M-F Prime, MSNBC registered its lowest quarterly levels among 25-54 (since 2Q 2005) and its lowest in total viewers (since 4Q 2007).  The network posted its lowest M-Su Prime performance in 25-54 (since 2Q 2006) and lowest in total viewers (since 4Q 2007).  MSNBC programming at 7p and 8p had the lowest demo delivery in nearly 10 years (since 2Q 2005) with All in with Chris Hayes, which debuted in 2Q-13, delivering its lowest ratings on record.  MSNBC’s flagship program, The Rachel Maddow Show (launched in 3Q 2008) also averaged its lowest quarterly 25-54 performance on record, as did the Last Word with Lawrence O’Donnell at 10pm.  During weekday mornings, MSNBC’s Morning Joe is posting its lowest quarterly performance among 25-54 in over seven years (since 4Q 2007) and among P2+ in seven years (since 1Q 2008).

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CNN First Quarter 2015 Program Highlights: 

CNN Original Series registered strong ratings this quarter: 

CNN Films this quarter: 

End of month, March 2015:

Data is a blend of Nielsen Live+SD and the more inclusive Live+3 and final Live+7 data when available.  Original Series data is through 3-22-15.