March 31st, 2015
02:44 PM ET

HLN Beats MSNBC For 4th Consecutive Quarter; Longest Winning Streak in 16 Years; Largest Quarterly Lead In 17 Years

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HLN’s “Morning Express with Robin Meade” Ranks #2 in P 25-54 & 18-49; Beats MSNBC’s "Morning Joe” for 4th Straight Quarter

Network Ranks #1 on Weekends

HLN Continues to Gain Ratings & Social Growth 1st Quarter Post Rebrand


HLN beat MSNBC for the 4th straight quarter in Total Day by +51% in P25-54 (130k vs. 86k) and +66% in P18-49 (108k vs. 65k); the longest winning streak in nearly 16  years, plus the largest quarterly lead in nearly 17 years among P25-54.

“Morning Express with Robin Meade” (MXP) ranks as the #2 morning show in cable news among P 25-54 and 18-49 in 1Q15, and vs. prior year, MXP has grown the most across all cable morning programs, up +62% in both P 25-54 and 18-49.  And, MXP once again beat MSNBC’s “Morning Joe” (6-9 a ET) by +56% in P25-54 (128k vs. 82k) and +89% in P18-49 (102k vs. 54k); the 4th straight quarterly win for MXP in P25-54.

HLN is tops on the weekends among cable news networks, ranking #1 in Prime in P25-54 (162k) and P18-49 (130k), as well as ranked #1 in Total Day in P25-54 (156k) and P18-49 (126k).

The network continues to post ratings growth in the first quarter post rebrand (1Q15 vs. 1Q14):

  • Total Day, HLN is up +27% in P2+ (304k); +33% in P25-54 (130k); +46% in P18-49 (108k), experiencing the most growth among cable news networks YOY in all demos, while FNC and MSNBC post declines.
  • Prime, HLN is up +13% in P2+ (358k); +11% in P25-54 (130k); +16% in P18-49 (104k), experiencing the most growth among cable news networks YOY in all demos, while FNC and MSNBC post declines in both P25-54 and P18-49.

Socially speaking, the following were HLN’s most shared stories in 1Q15:

  • Nancy Grace always gets her man (or woman): Team Grace produced this social graphic  to help investigators seek the public’s assistance to identify a man allegedly captured on video sexually abusing an 8-year-old girl.  The graphic was shared more than 67k times from Grace’s Facebook page, and within hours, more than a million people took notice and an arrest was made.  Moreover, the majority of HLN’s actionable posts are shared 2x as much as FOX News.

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Topics: HLN • HLN Press Releases • Ratings
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