CNN Beats MSNBC for Eighth Straight Month
New Day Outperforms MSNBC’s Morning Joe Again; Tops by Largest Demo Margin Ever
MSNBC Sheds Viewers by Large Margins; Hits Decade Lows;
Lost 55% of Primetime and 66% of Daytime Audience
CNN’s ratings momentum continued in February, with the network ranking #2 in cable news in total day in both total viewers and the demo 25-54, easily topping MSNBC. CNN also beat MSNBC once again in both M-Su and M-F primetime (demo 25-54) this month. The network has now outperformed MSNBC for eight straight months in total day (among both viewers and demo) and in M-Su/M-F prime (demo) - the longest streak across these dayparts in over six years (since November 2008).
CNN had big ratings gains this month, with all dayparts up significantly from year-ago levels, posting the largest growth in cable news. MSNBC continued to shed viewers, decreasing double-digits in all three key dayparts among P2+ and 25-54, posting the largest declines. CNN also posted the largest increases in daytime (9a-4p) among both total viewers and demo, while MSNBC daytime is down a whopping -66% to 36k in the demo, its lowest delivery in over 15 years.
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CNN’s weekday primetime programs all ranked second in cable news (demo), registering impressive growth this month especially in the demo (Erin Burnett Outfront up +102%, AC 360 up +58%, CNN 9pm programming up +111% and 10pm programming (mostly CNN Tonight) up +66%); while MSNBC lost a staggering -55% of its weekday primetime audience. CNN has now topped MSNBC across the M-F 7p, 8p, 9p and 10p hours in the demo 25-54 for seven straight months. CNN’s D.C.-based and Sunday morning programming all posted significant growth and easily topped MSNBC this month.
Over its five Thursday 9-10pm premieres-to-date (1/22-2/19/15) in season three, the CNN Original Series Morgan Spurlock: Inside Man ranks #2 among 25-54 across cable news in its time period, ahead of MSNBC’s The Rachel Maddow Show. Inside Man is tracking to have its strongest season yet among both total viewers and the demo 25-54.
CNN Program Highlights:
MSNBC Monthly Lows:
Data is a blend of Nielsen Live+SD and the more inclusive Live+3 and final Live+7 data when available.
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