Petra Malenicka is taking a new role at CNN International, expanding on her previous responsibility for Western Europe advertising sales.
Effective immediately, Malenicka is now promoted to Senior Vice President, Advertising Sales, Europe and the Americas. In this expanded position, Malenicka combines leadership of CNN’s Western Europe advertising sales operations with additional responsibility for CNN International sales for North America and oversight of global advertising opportunities generated from Latin America. This position will enable Malenicka to deliver an even greater range of client solutions across multiple CNN platforms such as CNN International, CNN en Espanol and CNN US.
This appointment follows Malenicka’s leadership of CNN’s Western Europe advertising sales since 2013. In that time, her teams across Switzerland, France, UK, Germany, Austria, Benelux and Nordics have identified client needs to nurture existing relationships and work closely with advertisers and sponsors new to CNN International.
Malenicka has also been instrumental in attracting global advertisers to CNN International’s new programming including CNN’s business output spanning new shows, features content and the integration of CNN Money into CNN.com. In addition, Malenicka has further enhanced CNN’s commercial offering to clients by delivering integrated and non-linear campaigns that harness CNN’s leadership position in digital, social and mobile news and information alongside the unrivalled TV offering reaching over 385m households around the globe.
“Petra has proved to be a highly effective operator in her ten years at CNN, delivering tremendous results for our clients at every level,” said Rani R. Raad, Chief Commercial Officer for CNN International. “Her understanding of how CNN solutions can deliver on clients’ needs and business objectives has been proven in Western Europe and I look forward to it being replicated in the Americas. Combining the advertising operations for Western Europe and the Americas under an exceptional leader will bring greater global opportunities for our clients, many of whom are already advertising across a range of CNN’s integrated TV, digital, mobile and social platforms for maximum impact.”
“I am very excited about this new multi-region role and the privilege of leading very talented sales teams across Europe and the Americas,” said Petra Malenicka, SVP, Advertising Sales, CNN International. “CNN is the market-leader for premium global advertisers, with unrivalled content and a highly engaged upscale audience that’s larger than any competitor. In this new role, I look forward to giving a broader scale to the development of highly effective communication solutions for our partners across Europe and the Americas by harnessing the unique combination of the power of CNN’s global brand, scale and innovative approach to content creation and advertising solutions.”
Notes to editors
About Petra Malenicka
Petra began her career at CNN International in 2004 as Account Director, Ad Sales for Central Europe and France and took over responsibility for the Swiss market in 2006. She was promoted to Sales Director for Germany, Austria and Switzerland in 2009. In 2013, Petra was made Vice President of advertising sales for Western Europe – the first time that all markets were brought together under single leadership. Prior to CNN, Petra implemented and managed the interactive television sales department at TPS France (La Télévision par Satellite). She began her media career in 1994 developing the programming barter business for Time Warner and later managed Ad Sales departments for the group’s themed channels in Central Europe. A French-Swedish citizen, Petra speaks French, English, Swedish, Russian and Czech. She holds a Master’s Degree in Economics from the Sorbonne.
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 385 million households around the globe. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 42 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.