T.Rex THURSDAY ENCORE DWARFS COMPETITION IN YOUNG VIEWERS AGED 18 TO 34 YEARS
The CNN Films DINOSAUR 13 premiere (9:00pm to 11:00pm) topped MSNBC among viewers aged 25 to 54. During that time period CNN averaged 261k vs. 191k for MSNBC. Fox News had 380k viewers during this period.
The encore for DINOSAUR 13 (11:00pm to 1:00am) was the largest audience in cable news during that time period for viewers aged 18 to 34 years, outperforming the combined delivery of Fox News and MSNBC: CNN had 71k viewers, Fox News had 51k, and MSNBC was in single digits at 4k.
DINOSAUR 13 also helped CNN’s primetime performance last night (8:00pm to 11:00pm) among viewers aged 25 to 54, big-footing CNN to #2 in cable news on Thursday with 218k, +27% more than the 172k average viewers during primetime for MSNBC. Fox News had 373k viewers in primetime, with 2,187k P2+ viewers. CNN had 719k total viewers and MSNBC had 742k.
DINOSAUR 13 will encore on CNN on Sunday, Dec. 14, at 9:00pm and 11:00pm.
Of the 15 CNN Films and three CNN Films Presents premieres to date, DINOSAUR 13 was the 3rd highest-rated among viewers aged 25 to 54 years, after BLACKFISH (472k) and SOLE SURVIVOR (289k), and the 2nd highest rated among total viewers after BLACKFISH (820k vs. 1,356k in P2+).
Source: The Nielsen Company, 12/11/14, Fast National time period based Live+SD feed data. All times reported are Eastern Standard Time (EST).