CNN

October 22nd, 2014

CNN.com Takes #1 Video and Traffic Spots, Dominates Social and Mobile

With nearly 1 billion page views, CNN.com overcame Yahoo News for the month of September to become the most consumed news and information website in the U.S.  CNN.com also snagged from Yahoo News the top spot in video starts for the first time on record. Adding to its unprecedented performance, CNN Digital maintained its 7-year mobile lead over all competitors while the network exhibited ongoing social dominance on Twitter and Facebook.  

#1 in Traffic

Topping Yahoo News by 16% in September, CNN.com earned more page views than any competitor:

CNN.com:  993mm page views

·      Yahoo News: 855mm (16%)
·      FoxNews.com: 706mm (41%)
·      Huffingtonpost.com: 658mm (51%)
·      NYTimes.com: 474mm (110%)
·      USATODAY.com: 307mm (224%)
·      NBCNews.com: 227mm (338%)
·      ABCNews.com: 112mm (787%)
·      CBSNews.com: 53mm (1767%)

    Source: comScore Media Metrix, September 2014

#1 in Video

For the first time ever CNN.com pulled more video starts than Yahoo News, earning it the No. 1 spot for the month and placing it 50 mm starts ahead of its second closest competitor, FoxNews.com.

CNN.com: 130.4mm video starts

·      Yahoo News: 130.2mm (less than 1%)
·      FoxNews.com: 80mm (63%)
·      HuffPost Live: 28mm (358%)
·      NBCNews.com: 26mm (405%)
·      ABCNews.com: 20mm (560%)
·      USATODAY.com: 19mm (581%)
·      NYTimes.com: 14mm (832%)
·      CBSNews.com: 9mm (1326%)

CNN.com: 1.3B video minutes

·      Yahoo News: 992mm (35%)
·      FoxNews.com: 589mm (127%)
·      HuffPost Live: 212mm (531%)
·      USATODAY.com: 193mm (595%)
·      ABCNews.com: 131mm (922%)
·      NBCNews.com: 123mm (985%)
·      NYTimes.com: 106mm (1158%)
·      CBSNews.com: 75mm (1673%)

        Source: comScore Video Metrix, September 2014. Video records date back to April 2012.

#1 in Mobile

CNN Digital maintained its No. 1 spot in mobile news – a place it’s held for more than 7 years running. CNN beat all of the competition in unique audience and August (most recent data) was its highest on record:

CNN Digital: 39mm uniques in August

·      Yahoo-ABC News Websites: 27mm (41%)
·      Fox News Digital: 25mm (53%)
·      Google News: 14mm (175%)
·      NY Times Company: 11.9mm (224%)
·      MSNBC News: 7.9mm (389%)

      Source: Nielsen Mobile Survey Data – Internet, Aug ’14, latest available 

#1 in Social

Breaking the 20 million followers mark @CNNBrk remained the No.1 news handle on Twitter, followed by @CNN (No.2) with 14.5mm.  CNN also dominates on Facebook with 15.5 mm likes – more than any other news brand.  CNN received more social mentions in the month of September than any other news brand.

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