CNN named Europe’s biggest international news brand
– Retains #1 spot for cross-platform monthly reach
– Consolidates leadership position for reaching key business audience
EMS figures released today by Ipsos confirm CNN’s lead position as the number one news brand in Europe, reaching more upscale Europeans via TV and digital platforms* than any other brand in its category.
The independent survey shows that across TV and digital platforms, CNN reaches 40% of upscale Europeans every month, ahead of Sky News (31%), BBC World (29%), Euronews (28%), CNBC (14%) and Bloomberg (12%).
CNN’s cross-platform leadership becomes even more pronounced when looking at a core business audience. CNN reaches more C-Suites (54%) and business decision makers (55%) every month than any other international business or news network, and has grown its advantage amongst these core demographics over niche business networks Bloomberg (23% C-Suites, 21% business decision makers) and CNBC (22% C-Suites, 23% business decision makers).
In addition, cross-platform EMS figures show that CNN has more exclusive viewers than any other news competitor. Every month CNN exclusively reaches twice as many upscale Europeans than BBC World (20% CNN exclusive vs. 9% BBC exclusive), and almost two thirds compared to Sky News (22% CNN vs. 14% Sky).**
“As consumers can choose from more and more options from content providers on various platforms, and clutter creates a commoditised landscape for our industry, CNN continues to stand out by providing unparalleled, unrivalled and objective news and information to a global audience of leaders and business decision makers,” said Rani R. Raad, Chief Commercial Officer, CNN. “In a year where our business is vibrant across both digital and linear, and the network continues to receive accolades such as the RTS Channel of the Year Award for the second year in a row, it is great to see within the EMS universe that CNN is yet again the number one news provider.”
*The EMS Europe Survey defines digital platforms as those accessible via pc/laptop, mobile (app or website) or tablet app.
**CNN exclusive reach defined as used CNN and not used the compared news channel brand in the last month – similarly the BBC exclusive reach defined as used BBC and not CNN in the last month
About EMS: EMS Europe 2014 examines the media and product consumption habits of affluent Europeans. The latest research was carried out across the full year of 2013. 50.7 million qualifying adults aged 21 and over, across 21 markets, comprise the EMS universe. The EMS Europe study is conducted by Ipsos.
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 375 million households around the globe. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 44 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.