Qatar Airways sponsors special CNN coverage about history of commercial flight
Qatar Airways is embarking on an exclusive global sponsorship campaign with CNN to amplify the airline hosting this year’s International Air Transport Association (IATA) Annual General Meeting in Doha.
Throughout the week of the 70th IATA AGM and World Transport Summit, Qatar Airways will be sponsoring editorial theme week Across the Skies: 100 Years of Commercial Flight. Coverage will feature as daily segments in CNN International’s Quest Means Business – which will also be broadcast from Doha at points during the week – and on CNN US output.
The segments, fronted by CNN’s Aviation Expert Richard Quest and correspondents Jonathan Mann and Isa Soares, will celebrate the 100th anniversary of commercial aviation – highlighting the milestones, iconic moments and transformations that gave rise to today’s vast aviation network. Reports will span subjects such as key moments in aviation history and looking at planes of the future.
“We are delighted to extend our long-standing commercial relationship with Qatar Airways for this exciting editorial project,” said Katerina Tornari, Account Director EMEA, CNN International. “This theme week of compelling coverage will be particularly powerful as it coincides with the most prestigious event in the aviation industry calendar and follows the successful opening of Doha Hamad International Airport. A combination of high-quality content and an engaged and relevant global audience will deliver a fantastic campaign for Qatar Airways that will amplify and drive more value from its prestigious position as this year’s IATA host.”
“Qatar Airways is delighted to be associated with CNN for this global sponsorship campaign as it is the ideal vehicle to showcase this year’s IATA AGM,” said Qatar Airways Chief Executive Officer, His Excellency Mr. Akbar Al Baker.
“This year represents a period of significant development for Qatar Airways, with the recent move to our state-of-the-art Hamad International Airport and the continued expansion of our young and rapidly growing fleet of aircraft. As such, hosting the IATA AGM in the 100th year of commercial aviation represents the perfect opportunity for us to showcase the State of Qatar and our importance as a global aviation hub.”
The IATA AGM and World Transport Summit is one of the highlights of the aviation industry calendar, and Qatar Airways is embarking on this global campaign with CNN to maximise its position as hosting 2014’s event. Qatar Airways selected CNN for its global reach, engaged and relevant audience and the quality content of relevance to the IATA AGM.
The segments will air from June 2 until June 6 in Quest Means Business on CNN International, and on CNN US output. Qatar Airways’ association with the content will be highlighted in bespoke billboards and strategic placement of spot advertisements.
Online, Qatar Airways will be the exclusive advertiser on a special Across the Skies microsite, cnn.com/Aviation, on CNN International. This microsite will feature video content from Across the Skies and the IATA AGM and interactive elements such as a timeline of 100 years of commercial flight.
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