- CNN Facebook partnership to engage global fan community
- Live TV coverage from Brazil throughout tournament
- Dedicated programming building towards the big kick-off and beyond
London 27 May 2014. CNN International will be bringing its audiences a range of in-depth news, analysis and features – across TV, online and mobile – during the build-up to the 2014 World Cup, and throughout the tournament.
The network’s coverage will include live programming from Brazil, feature programming from around the world, and online initiatives that will bring audiences up to the minute reaction and analysis from all corners of the globe.
CNN International will have a dedicated World Cup live studio set-up in Rio de Janeiro, alongside its permanent bureau in São Paolo.
CNN World Sport anchors Amanda Davies, Alex Thomas and Lara Baldesarra will bring their expert analysis from Rio and elsewhere, and the network will have teams on hand at key games throughout the tournament. Off the pitch, CNN’s Brazil-based International Correspondent, Shasta Darlington, alongside fellow International Correspondent Fred Pleitgen, will also follow the big stories as they develop.
CNN has teamed up with Facebook in a joint initiative that will take the temperature of fans throughout the world as the tournament progresses. The CNN Facebook Pulse is a unique digital dashboard on CNN.com to present the global debate around the World Cup.
The CNN Facebook Pulse will display the evolving World Cup conversation in real time through Facebook posts, pictures and Instagram photos, allowing fans to dive into the debate by tracking trending topics, players and teams. Users will not only be able to explore trends, but also gauge reactions to developing stories in different parts of the world through unique sentiment data. Fans can join the conversation by updating their Facebook statuses and sharing their own thoughts.
Nick Wrenn, Vice President, Digital, at CNN International, said: “When it comes to sporting events there is simply nothing bigger than the World Cup, and that is down to both its worldwide reach and the intense engagement of the fans. We want to give those fans a platform to join together and get as deeply involved as possible in the global buzz around the games, the players and the unique sense of occasion that this tournament brings. The partnership with Facebook is a really exciting way for us to deliver that platform, and will deliver some fascinating insights into what the football community is thinking and discussing.”
Karla Geci, from Facebook Strategic Media Partnerships, says: “Facebook, CNN and the World Cup are all fundamentally global and inherently social. With more than 500 million football fans on Facebook, the tournament will drive massive conversation worldwide, and the CNN Facebook Pulse brings what all of those fans, athletes and teams are talking about to CNN’s global audience. Not only can CNN's audience check out relevant and timely Facebook posts and Instagram photos, but they can also join the conversation themselves in a highly interactive way."
CNN.com is hosting a special World Cup 2014 section, which collates all key content from the tournament, and feature additional special material. Among this is an exclusive serialisation of journalist James Montague’s book Thirty One-Nil, which looks at some of the untold stories that the World Cup throws up in all corners of the world.
On TV, CNN has also created a number of programme segments and other initiatives to deliver 360 degree coverage of the tournament. The CNN Fan Zone will run throughout Brazil 2014 on CNN World Sport. The Fan Zone will focus on the excitement and enthusiasm that the tournament generates around the world, following the fans as they cheer their teams on.
Also running in CNN World Sport will be a daily FIFA World Cup Update segment. This daily update will bring CNN viewers the day’s key moments on the pitch, run the rule over teams’ progress, and highlight the players making headlines with their performances.
During the build-up to Brazil 2014, CNN is airing a special feature programme covering the final preparations for the tournament. Ready to Play profiles key players, looks at Brazil’s stadia and infrastructure, and brings viewers the colour and passion from fans across the host country.
Building excitement in the final weeks ahead of the tournament will be CNN’s feature show Human to Hero. This explores the discipline, dedication and determination of sporting stars, talking to football legends about their World Cup memories and getting their predictions for this year’s finals.
Once the tournament is under way, another special programme will feature professional sports photographers discussing how some of the most iconic moments in World Cup history were captured on camera. Human to Hero: Sport Photography Masterclass will run in CNN World Sport from the big kick off until the final itself.
Finally, CNN World Sport will also carry a segment entitled Social Spot Kick. This will see some of international football’s biggest stars answering quick-fire questions about what it means to represent their countries on the world stage.
Bill Galvin, Senior Vice President, CNN Sports Programming, says: “Our aim is to bring the World Cup, and all the stories that develop around it, to life for our audiences everywhere. With our coverage on TV, online and via our mobile platforms, we’ll be getting under the skin of the entire event, from the action on the pitch, to the issues on the streets. It promises to be a riveting tournament, and fans will get a full picture of it from CNN.”
Notes to Editors
The CNN Facebook Pulse
Spredfast/Mass Relevance, which recently joined Facebook's Public Content Solutions partner program, powers the digital dashboard component of the CNN Facebook Pulse.
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 375 million households around the globe. CNN International, awarded “News Channel of the Year” by the Royal Television Society in 2013 and 2014, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 44 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.
For more information, please contact: Press Office CNN International Tel: + 44 20 7693 0939