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CNN Digital Posts Strongest Month Ever in March 2014
April 23rd, 2014
12:11 PM ET

CNN Digital Posts Strongest Month Ever in March 2014

Closes Gap with Yahoo!-ABC News to Only 1%

Video and Mobile Consumption Shatters Records 

Building off a busy news cycle, March 2014 marked the strongest month in history for CNN Digital Network.  Users flocked to CNN for its extensive coverage of the Malaysian airliner, the conflict in Ukraine, Academy Awards, Washington mudslide and other major news events.  The outcome was a staggering 2.8 B global page views, 1 mm global app page views, and 274 mm global video starts across platforms.  Users also consumed a record 1.6 billion global page views on CNN’s mobile products, adding to its seven-year history as the No. 1 source for mobile news.

(Sources: Adobe Reports & Analytics and Bango Analytics; March 1-March 31, 2014.)

With the influx of traffic, CNN shrunk the gap between its digital network and the combined Yahoo!-ABC News Network to a mere 1% in unique visitors.  In the month of March, CNN Network reached 76 million unique visitors:

CNN Network (76 mm uniques)

  • 34% higher than HPMG News (56 mm)
  • 57% higher than NBC News Digital (48 mm)
  • 91% higher than USAToday sites (40 mm)
  • 108% higher than CBS News (37 mm)
  • 130% higher than Fox News Digital Network (33 mm)
  • 139% higher than New York Times Digital (32mm)

Last month, CNN Network made tremendous gains in page views, generating 1.9 billion – a 37% increase from the previous month and far ahead of the competition:

CNN Network (1.9 B page views)

  • 83% higher than HMPG News (1.0B)
  • 111% higher than Fox News Digital Network (906 mm)
  • 134% higher than USAToday sites (817 mm)
  • 155% higher than CBS News (751 mm)
  • 167% higher than NBC News Digital (716 mm)
  • 248% higher than New York Times Digital (550 mm)

With 233 million starts, CNN Network delivered its highest month in history for digital video – up 82% over last month and 40% over the previous year.

CNN Network (233 mm video starts)

  • 208% higher than CBS News (76 mm)
  • 224% higher than NBC News Digital (72 mm)
  • 293% higher than New York Times Digital (59 mm)
  • 602% higher than FoxNews Digital Network (33 mm)
  • 617% higher than USAToday Sites (33 mm)

(Sources: comScore Media Metrix and Video Metrix, March 2014.)

CNN Digital also clocked 30 mm mobile users and its apps have been downloaded more than 45 million times.

CNN Digital Network (30 mm users)

  • 32% higher than Yahoo!-ABC News Network (23 mm)
  • 42% higher than FoxNews Digital Network (21 mm)
  • 140% higher than Huffington Post (13 mm)
  • 146% higher than Google News (12 mm)
  • 224% higher than New York Times Digital (9 mm)
  • 333% higher than MSNBC News (7 mm)

(Source: Nielsen Mobile MediaView, February 2014.)

In March, CNN hit 100 weeks as the No. 1 news organization for social mentions, beating all digital and TV competition.

(Source: Sysomos 4/30/2012-4/15/2014.)

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