Next Gen TV Experience Launches for iPad
CNN announced today CNNx, a next-generation product that gives viewers unprecedented control over their TV news experience. Through Watch CNNx users can access 24 hours of program rundowns and select on demand the segments they want to view. In addition, the product pairs in real time the power of CNN’s TV Everywhere initiative and a wealth of complementary digital content.
“CNN has again redefined the way people consume news. As the Internet has come crashing into the television, we’ve future-proofed CNN,” said SVP and GM CNN Digital KC Estenson. “This product bolsters our relationships with TV partners, opens incredible new opportunities for advertisers and delivers consumers a truly innovative experience.”
After logging into Watch CNNx with their TV provider username and password, viewers can:
- Access 24 hours of CNN television rundowns to see segments they’ve missed or what’s coming up next.
- Control their own news experience by previewing or scrolling back through the segments they want to watch.
- Go deep on any topic or issue covered with related digital content automatically curated in real time – articles, images, social commentary, and more.
- Watch CNN TV live or on demand.
- CNNx not only adapts to the breaking news cycle, it actually gets better.
Available via the CNN App for iPad to customers of select TV providers today. It will be offered to all TV subscribers later this year. Additionally, Watch CNNx will debut on set-top boxes and CNN.com by the end of 2014.
About TV Everywhere
CNN Worldwide was the first U.S. news organization to stream its full CNN and HLN networks online and on Apple devices in real-time, including commercials. CNN’s TV Everywhere option is available to more than 85 million homes and has more than 160 distribution partners. In 2013, 721 million hours of CNN TV content were consumed via the TVE platform. (Source: Omniture, Bango 2013)
CNN Worldwide is a portfolio of two dozen news and information services across cable, satellite, radio, wireless devices and the Internet in more than 200 countries and territories worldwide. Domestically, CNN reaches more individuals on television, the web and mobile devices than any other cable TV news organization in the United States; internationally, CNN is the most widely distributed news channel reaching more than 271 million households abroad; and CNN Digital is a top network for online news, mobile news and social media. Additionally, CNN Newsource is the world’s most extensively utilized news service partnering with hundreds of local and international news organizations around the world. CNN is division of Turner Broadcasting System, Inc., a Time Warner Company.