According to Nielsen Fast National data, the premiere of CNN Original Series: Death Row Stories was #1 in cable news last night (9-10:00pm) averaging 255k in the key demo adults 25-54 rating, outperforming the combined delivery of MSNBC (117k) and FOX (103k). In total viewers, CNN placed second with 719k, a +196% advantage over MSNBC’s 243k. FOX averaged 990k in total viewers at 9pm.
CNN also showed the most growth at 9pm vs. the prior four Sundays, increasing +99% among adults 25-54 (255k vs. 128k). MSNBC declined 19% (117k vs. 145k) and FOX was off 9% (103k vs. 113k).
In prime time (8-11:00pm) last night, CNN was also top-rated in the key demo 25-54 with 201k, while MSNBC placed second with 175k and FOX was third with 139k.
DEATH ROW STORIES is executive produced by Academy Award®-winning director Alex Gibney (TAXI TO THE DARK SIDE) and Academy Award®-winning director Robert Redford (ORDINARY PEOPLE). Susan Sarandon, an Academy Award®-winner (DEAD MAN WALKING) for her powerfully moving portrayal of anti-death penalty advocate Sister Helen Prejean, narrates the series.
Each episode of DEATH ROW STORIES unravels a different capital murder case. Sometimes the accused murderer is eventually found to be innocent, other times the accused is in fact guilty, and sometimes their culpability is unknowable. Whatever their position on the death penalty, this series will cause viewers to question the way our justice system is handling these cases. Alex Gibney, Dave Snyder, Stacey Offman, and Brad Hebert are executive producers for Jigsaw Productions and Robert Redford and Laura Michalchyshyn are executive producers for Sundance Productions.
DEATH ROW STORIES airs Sundays at 9:00pm and 12:00amET; the previous week’s episodes encore on Sundays at 8:00pm and 11:00pmET and on Fridays at 11:00pmET.