Serving up, across all platforms, an average of 2.4 billion total global page views per month and more than 150 million monthly video starts, CNN Digital posted in 2013 its best year in history.* While sites like Yahoo!-ABC News struggled, ultimately losing both page views and unique visitors year over year (YOY), CNN Network showed gains in both categories and maintained a 40% lead over its closest competitor in mobile. In addition, CNN.com broke traffic records across the site, with eight out of 10 sections – US, World, Entertainment, Travel, Tech, Living, Health and Opinion, posting all-time monthly page view highs.**
*Source(s): Adobe Reports & Analytics, Jan – Dec 2013, for desktop. Adobe Reports & Analytics and Bango, Jan – Dec 2013, for mobile.
**Source: Adobe Reports & Analytics 2013; *Data for sections goes back to January 2010.
Unique Visitors (Desktop)
The CNN Network averaged 67 mm unique visitors per month in 2013, placing it behind only Yahoo!-ABC News Network. However, CNN grew uniques by 9% over the previous year and Yahoo!-ABC dropped by 2%.
CNN Network (67 mm uniques)
Page Views (Desktop)
CNN Network averaged 1.9B monthly page views in 2013, placing it ahead of all competition except the combined Yahoo!-ABC News rollup, which posted a 47% decline YOY. CNN Network grew average page views by 2% over 2012.
CNN Network (1.9B page views)
Source: comScore Media Metrix, Jan – Dec ’13.
Scoring its highest audience ever, the CNN Digital Network on Mobile averaged 30 mm monthly unique visitors for 2013 to-date, growing 40% over last year.
CNN Digital Network (30 mm uniques)
Source: Nielsen Mobile MediaView, Jan – Nov ’13.
2013’s “Tops” at a Glance:
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