CNN International today announced that Dubai-based global developer Emaar Properties is to sponsor ‘One Square Meter’, a new weekly segment within CNN’s nightly ‘Global Exchange’ show exploring the ever-changing landscape of real estate in emerging markets.
The sponsorship will position Emaar in front of CNN’s upscale online and television audience across Europe, Middle East, Africa; Asia; South Asia and Latin America.
The campaign package includes: sponsorship of editorial series “One Square Meter” via billboard, and corporate commercials around the series; sponsorship of editorial vignettes based on the series with ‘in association’ opening and closing billboards; sponsored TV promos; co-branded banners, and a dedicated microsite www.cnn.com/onesquaremeter, with digital banner execution across all sites including CNN Arabic and CNN International.
Katerina Tornari, Account Director EMEA, CNN International said: “We’re delighted that Emaar has chosen to broaden its connection with CNN International’s audience through this cross-platform campaign. The sponsorship is a fresh dimension to previous advertising they have done with CNN and gives them the opportunity to put their brand messaging in front of the key business decision maker audience we can guarantee to deliver.”
Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “The pioneer of integrated master-planned communities in Dubai, Emaar has a strong portfolio of projects in several key emerging markets in the Middle East and North Africa region and the Indian Subcontinent. Our developments focus on energising local economies through a focus not just on property but also by building robust hospitality and mall assets. ‘One Square Meter’ on CNN International’s ‘Global Exchange’ highlights the impact of the real estate sector on emerging markets, and through our support, we are focused on further strengthening our brand equity across a wide international audience.”
About ‘One Square Meter’
‘One Square Meter’ will explore leading architectural designs, city plans and demand for property internationally to help inform viewers and potential investors in international markets.
‘One Square Meter’ airs as a segment every Tuesday within ‘Global Exchange’, CNN International’s prime time business show which airs Sunday to Thursday at 1600 GMT / 2000 UAE.
For further information, please contact:
+971 4 4467714
About CNN in the Middle East
CNN is the leading international news brand in the Middle East (EMS Middle East June 2012). Its regional operations include the CNN Abu Dhabi bureau which opened in November 2009 and the CNNArabic.com website which launched in January 2002. Its programming remit from the region includes the feature shows ‘Inside the Middle East’ and ‘CNN Marketplace Middle East’ and the nightly ‘Global Exchange’ programme. CNN’s regional bureaux include Abu Dhabi, Beirut, Cairo, Istanbul and Jerusalem.
About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 375 million households around the globe. CNN International, awarded “News Channel of the Year” by the Royal Television Society in March 2013, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 45 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.