CNN Continues To Post Most Growth In Cable News
“New Day” is Up +36% in Total Viewers and +18% in 25-54 Ratings vs. CNN Programming a Year Ago;
AC 360 Ranks Second On Cable News at 8pm
MSNBC’s Flagship Program “The Rachel Maddow Show” Loses 47% of its Audience; FXNC Has Lowest Ratings in a Decade
CNN continued to post the most growth in cable news this month – increasing its audience in all key dayparts - while FXNC and MSNBC had major ratings declines throughout all of its dayparts during the month of August compared to a year ago:
TOTAL DAY (6A-6A):
CNN – up +13% in demo 25-54 rating (108k vs. 96k) / up +7% in total viewers (347k vs. 325k)
MSNBC – down -32% in demo rating (120k vs. 176k) / down -28% total viewers (349k vs. 487k)
FXNC – down -24% in demo rating (193k vs. 254k) / down -10% in total viewers (968k vs. 1.079m)
M-F PRIMETIME (8-11P):
CNN – up +7% in demo 25-54 rating (133k vs. 124k) / up +10% in total viewers (468k vs. 426k)
MSNBC – down -44% in demo rating (155k vs. 278k) / down -43% in total viewers (554k vs. 978k)
FXNC – down -24% in demo rating (305k vs. 402k) / down -16% in total viewers (1.796m vs. 2.127m)
M-Su PRIMETIME (8-11P):
CNN – up +9% in demo 25-54 rating (135k vs. 124k) / up +6% in total viewers (454k vs. 427k)
MSNBC – down -32% in demo rating (178k vs. 262k) / down -36% in total viewers (528k vs. 819k)
FXNC – down -24% in demo rating (255k vs. 337k) / down -15% in total viewers (1.552m vs. 1.828m)
CNN – up +12% in demo 25-54 rating (110k vs. 98k) / up +2% in total viewers (397k vs. 389k)
MSNBC – down -42% in demo rating (87k vs. 150k) / down -32% in total viewers (312k vs. 461k)
FXNC – down -25% in demo rating (185k vs. 246k) / down -12% in total viewers (1.006m vs. 1.149m)
CNN’s newest program “New Day” saw substantial ratings gains compared to CNN programming a year ago and is the only morning cable news program to increase its audience growing +18% in the key demo rating (97k vs. 82k) and +36% in total viewers (277k vs. 204k). MSNBC’s “Morning Joe” was down -17% among 25-54 (125k vs. 150k) and decreased -9% in total viewers. FXNC’s “Fox and Friends” also lost viewers this August, decreasing -23% in the key demo rating and was down -3% in total viewers.
MSNBC experienced major ratings declines in August losing almost one half of its M-F primetime audience, while registering its lowest total viewer delivery since December 2007, and its lowest among P25-54 since August 2006. MSNBC, fueled this month by the strong performance of the network’s doc series “MSNBC Investigates” (Lock Up) and “MSNBC Specials” (Caught on Camera) also posted its lowest M-Su prime delivery among total viewers since December 2007.
This month, FXNC has posted some of its lowest ratings in over a decade, registering its lowest delivery in total day and M-F/M-Su primetime since August 2001 in the key demo 25-54 rating. FXNC also saw its lowest primetime delivery since July 2008 in total viewers.
Other CNN August highlights include:
“Erin Burnett Outfront” at 7pm posted double-digit growth this month increasing +14% from a year ago in the key demo (124k vs. 109k). EBO also ranked second this month, tying with “Hardball with Chris Matthews” in the key demo 25-54 rating. Matthews lost a substantial number of viewers vs. a year ago, dropping -42% among 25-54 (124k vs. 214k) and was down -45% in total viewers (480k vs. 867k), posting its lowest total viewer delivery since December 2007. “The Fox Report” at 7pm also saw audience declines, losing -34% in the demo 25-54 rating and decreasing -15% in total viewers, posting its lowest total viewers delivery since July 2008.
“AC 360” at 8pm was the #2 show on cable news topping MSNBC’s “All in with Chris Hayes” in both total viewers (515k vs. 483k) and the key demo rating (140k vs. 132k), and was the #1 show on CNN primetime in both P2+ and P25-54. “AC 360” was also the only show at 8pm to grow vs. year-ago, increasing +15% in the demo rating (140k vs. 122k) and +16% in total viewers (515k vs. 445k); while FXNC and MSNBC lost a notable amount of viewership during the time period. Hayes was down -43% in the demo (132k vs. 233k) and lost almost half of its total viewers (483k vs. 924k) compared to a year ago. MSNBC posted its lowest 8pm delivery since September 2006 in total viewers and since August 2005 in the key demo rating. “O’Reilly” lost one quarter (-25%) of its audience in the demo and was down -10% in total viewers. August represents “O’Reilly’s” lowest delivery since July 2008 in total viewers and lowest since May 2006 among 25-54 demo rating.
“Piers Morgan Live” saw a slight increase in total viewers (465k vs. 460k) vs. a year ago. “The Rachel Maddow Show” shed a substantial number of total viewers – dropping -43% (634k vs. 1.109m) and registering its lowest 9pm performance since August 2008 in total viewers and lowest since December 2007 in the key demo 25-54. “Hannity” was also down this month, losing -21% of its total viewer audience (1.611m vs. 2.040m), resulting in the program’s lowest delivery since December 2007 and lowest demo delivery since August 2001.
Anderson Cooper at 10 pm was up +10% in the demo rating (145k vs. 132k) and +12% in total viewers (423k vs. 379k) compared to a year ago. FXNC and MSNBC also shed viewers during this time period, with “The Last Word” down -44% in P25-54 rating (160k vs. 288k) and down -41% in total viewers (603k vs. 1.018m). “On the Record” was down -15% among demo 25-54 and down -18% among total viewers.
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