CNN Has Significant Growth from Last Year; #2 in Primetime
HLN Posts Best May Ever; #2 in Total Day
MSNBC Loses a Quarter of Primetime Audience; Ranks 4th in May
CNN Digital Up 36% Over May 2012; 100+ Million Video Starts and Counting
For the second consecutive month, CNN topped MSNBC in total day, M-F/M-Su primetime in both total viewers and in the key demo 25-54. CNN was the #2 rated cable news network in primetime this month, while HLN was #2 in total day. HLN also topped MNSBC in all the key day parts and this month represents HLN’s best May ever among total viewers and in the key demo 25-54.
Total Day (total viewers/demo 25-54)
M-F Primetime (total viewers/demo 25-54)
M-Sunday Primetime (total viewers/demo 25-54)
In May, CNN had double and triple digit growth in all dayparts vs. a year ago. MSNBC lost one quarter of its total viewer and P25-54 M-F primetime audience and is registering primetime demo lows dating back to August 2006. FXNC was down in the key demo 25-54 this month compared to last year.
CNN grew +85% (751k vs. 407k) in total viewers and increased +102% among 25-54 (252k vs. 125k)
MSNBC down -25% in total viewers (607k vs. 804k) and down -24% in the key demo (170k vs. 225k)
FXNC +14% in P2+ and down -8% in the key demo 25-54
CNN grew +70% in total viewers (665k vs. 392k) and increased +100% among 25-54 (228k vs. 114k)
MSNBC down -20% in total viewers (543k vs. 680k) and off -19% in 25-54 (177k vs. 218k)
FXNC +16% in P2+ and down -6% among 25-54
CNN grew +61% in total viewers (465k vs. 288k) and increased +93% among 25-54 (162k vs. 84k)
MSNBC down -10% in total viewers (346k vs. 386k) and down -7% among 25-54 (115k vs. 124k)
FXNC +23% in P2+ and down -5% in the key demo 25-54
CNN programs also showed significant growth in May vs. last year, with MSNBC slipping behind both CNN and HLN:
The Lead with Jake Tapper (4pm): Grew +50% in total viewers (588k vs. 392k) and +95% in key demo 25-54 (160k vs. 82k), topping fourth place MSNBC.
The Situation Room with Wolf Blitzer (6pm): Increased +70% in P2+ (575k vs. 338k) and +137% among 25-54 (187k vs. 79k), topping fourth place MNSBC’s Politics Nation.
Erin Burnett Outfront (7pm): Nearly doubled (+97%) its P2+ audience compared to a year ago (607k vs. 308k) and more than doubled (+130%) its audience in the key demo (200k vs. 87k). EBO topped fourth place Hardball with Chris Matthews which was down -20% in total viewers (556k vs. 694k) and -5% in the key demo 25-54 (139k vs. 147k) this month.
Anderson Cooper 360 (8pm): Grew +99% in total viewers (778k vs. 390k) and was up +119% in the demo (256k vs. 117k). AC 360 was the topped rated show on CNN and ranked second in all of cable news at 8p in both total viewers and the demo (tying with HLN in total viewers). MSNBC’s All in With Chris Hayes was down a staggering -32% in total viewers (531k vs. 783k) and down -13% in the demo (148k vs. 171k) vs. The Ed Show a year ago. Chris Hayes ranked 4th at 8p this month.
Piers Morgan Live (9pm): Increased +79% in total viewers (759k vs. 425k) and grew +101% in the demo (237k vs. 118k). Piers Morgan Live ranked second in all of cable news at 9pm among total viewers, with MSNBC’s The Rachel Maddow Show placing 4th in total viewers and in the demo 25-54. Maddow declined -21% in total viewers (724k vs. 914k) and -22% in the demo (215k vs. 277k) compared to a year ago.
Anthony Bourdain: Parts Unknown (Sundays, 9pm): The program has been the #1 cable news program in its time period among 25-54 each week since launching in April. In its first full month on the air, the show has more than tripled its 25-54 audience from a year ago (284k vs. 81k, +251%) and is up substantially in total viewers (656k vs. 377k, +74%).
P2+:+111% (495k vs 235k)
P25-54:+91% (176k vs 92k)
P2+:+135% (707k vs 301k)
P25-54:+138% (238k vs 100k)
CNN Digital Highlights:
Following a record-breaking April and its best week in history (CNN.com beat all competitors in page views including Yahoo! News for the week ending 4/21/13), CNN continues to show strong growth through its digital platforms. With three days remaining in the month, CNN.com has already posted more than 1.4 billion page views for May 2013 – a 36% increase over the same month last year. May 2013 is also slated to be CNN.com’s second highest month for video starts in two years – 103 million starts as of midnight 5/28/2013. comScore Media Metrix, weekly data for 4/15-4/21/13; Adobe SiteCatalyst May data through 5/28.