CNN LATINO CONTINUES TO EXPAND IN KEY MARKETS
New Affiliation Agreement in Salt Lake City Expands the Programming Block’s Reach
CNN Latino, the Spanish-language programming block custom-made for the U.S. Hispanic market, is expanding to Salt Lake City, it was announced today by Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.S. With the addition of this new market to its existing presence in Los Angeles, New York, Orlando, Tampa and Phoenix, CNN Latino programming will now be available in markets that represent about 30% of U.S. Hispanic Households.
CNN Latino's broad spectrum of programming covering news, lifestyle, documentary, talk and debate represents an alternative to traditional Hispanic networks, and it will now be available on KPDR-LD Channel 19 in Salt Lake City. As part of its expansion plan, CNN Latino will work with KPDR Partners, to develop its alliance with this new affiliate. KPDR-LD will be broadcasting CNN Latino’s programming block from 4-12 PM (MT). They anticipate providing local Hispanic programming content in the future.
Channel 19 is a low-power television station in the Salt Lake City market. According to Nielsen’s 2012-2013 Hispanic or Latino TV homes Universe Estimates, the Salt Lake City market ranks 31st in the country with 95,370 Hispanic Households.
"KPDR Channel 19 is excited about our new CNN Latino programming lineup. With the growing Hispanic population in the Salt Lake valley, and the lifestyle and entertainment programming CNN Latino provides, we feel this is a great fit for the Salt Lake Hispanic community," said Craig Caples, station owner.
"The addition of Salt Lake City reaffirms our commitment to continue the expansion of the CNN Latino brand nationally. We are in continuous discussions with other affiliates in other Top 10 markets, and hope to make those announcements in the coming months,” said Hudson.
About KPDR-LD Channel 19
KPDR-LD Channel 19is Salt Lake City’s newest television station. KPDR,“K-Powder,” broadcasts free “over-the-air” on digital channels 19.1 through 19.6, which serves the Salt Lake Valley and the Wasatch Front. The KPDR coverage area ranges north from Layton and as far south as Orem.
With KPDR’s FREE over-the-air digital signal the station is able to broadcast six channels simultaneously, thus enabling KPDR to broadcast six independent and separate program sources at once. While KPDR carries several networks and broadcast local programs, channel 19.1 is the primary signal which will broadcast CNN Latino.
About CNN en Español:
The CNN en Español business unit is responsible for several multi-media platforms geared toward Spanish-speaking audiences around the world, including CNN en Español 24 hour cable news for Latin America, Mexico and the U.S. in three separate feeds, reaching 31.5 million cable and DTH households throughout Latin America and 4 million households across the U.S., as well as the new CNN Latino broadcast programming block, CNNEspanol.com and CNN en Español Radio, which include affiliate radio stations across Latin America and the U.S. in its partnership with Stardome Radio Networks.
CNN Latino is the new Spanish-language programming block custom made for the U.S. broadcast market as an alternative to traditional Hispanic networks, with a broad spectrum of programming, covering news, lifestyle, documentary, talk, debate and more. CNN Latino and its affiliate stations have their own dedicated section on the world-wide Spanish-language news site cnnlatino.com.
CNN en Español- CNN Latino Contact:
PR Manager for CNN en Español US and VIP Planning Producer
601 Brickell Key Dr. Suite 100.
Miami, Florida 33131