HLN only Cable News Network Up in Both Demos in Total Day & Prime in 1Q ’13
HLN ONLY CABLE NEWS NETWORK UP IN BOTH DEMOS IN TOTAL DAY & PRIME IN 1Q 13
HLN & HLNtv.com Each Score Best March Ever
New 10 p.m. Show “HLN After Dark” Premieres to Double-Digit Gains
Fueled by coverage of the Jodi Arias trial, new program launch and distinctive analysis on long-standing shows, HLN posted double-digit gains in 1Q 13 and March and is the only cable news network to experience explosive growth. Adding to the network’s milestone, HLN scored its best ever March in total day total viewers (396k P2+).
+17% (308k vs. 264k)
+23% (118k vs. 96k)
+12% (435k vs. 390k)
+32% (155k vs. 117k)
+53% (396k vs. 259k)
+55% (147k vs. 95k)
+48% (562k vs. 379k)
+66% (193k vs. 116k)
Kicking off on Wed, March 13 at 10 p.m. ET, HLN After Dark became an instant hit, up +42% in P2+ and +34% in P25-54 vs. the prior four-week average. HLN is also #1 in P25-54 at 3 p.m. (188k) and 4 p.m. (207k) in March, besting second place FNC News by 1% and 7%, respectively.
HLNtv.com, the online destination for users to go deeper into the top stories driving the conversation and generating national buzz, delivered its highest traffic in March 2013 since its October 2011 launch, attracting 80.1M page views and 6.6M video starts, a +517% and +489% increase vs. the previous year, respectively, and surpassing its previous best month ever (Feb 2013) by +116% and +84%, respectively. (Source: Omniture)