CNN and Caterham F1 Team Renew Multi-Year Sponsorship Agreement
Kuala Lumpur, Malaysia – Thursday 21st March 2013
CNN International and Caterham F1 Team have announced today that the leading international news network has renewed its multi-year partnership deal with Caterham F1 Team. The sponsorship will see CNN’s logo on both of the Caterham F1 Team cars as well as the drivers’ overalls and signals the fourth year that CNN has sponsored the growing Anglo / Malaysian F1 Team.
“Our partnership with Caterham F1 Team provides CNN with a powerful worldwide marketing platform and we’re delighted to continue the alliance of two aspirational global brands,” said Rani R. Raad, Chief Commercial Officer for CNN International. “As a forward thinking company this sponsorship plays to the heart of what CNN is all about, engaging new audiences and exploring new affiliations beyond the traditional or the expected.”
Cyril Abiteboul, Team Principal, Caterham F1 Team, said: “This partnership will provide us with a comprehensive platform allowing us to deliver additional exposure for the team and its sponsors through CNN media platforms worldwide. We also look forward to welcoming CNN and their partners to the races to further promote F1, Caterham F1 Team and develop real B2B opportunities.”
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About CNN International: CNN’s portfolio of news and information services is available in six different languages in over 200 countries, across all major TV, internet and mobile platforms. CNN International is the number one international news channel according to all major media surveys across EMEA, the Asia Pacific region and Latin America and reaches more than 268 million full time households. Globally, the CNN digital network is consistently one of the top news and current affairs destination on the web, with international news available at www.cnn.com/international. CNN has 45 editorial offices and more than 1,000 affiliates worldwide through CNN Newsource, the world’s most extensively utilised news service offered by a broadcast network. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.
About Caterham F1 Team: Caterham F1 Team began life in September 2009 as Lotus Racing by Tony Fernandes, Kamarudin Meranun and SM Nasarudin. In 2011 the team raced as Team Lotus, and in 2012 became Caterham F1 Team and relocated to the Leafield Technical Centre in Oxfordshire. In 2013 Giedo van der Garde and Charles Pic will be at the wheel of the team’s two race cars.