CNN Digital Breaks 2013 Traffic and Live Video Records with Coverage of the Pope

On Wednesday, March 13, CNN Digital set new records for the year as users turned to CNN.com for news and information about the appointment of a new pope.

With a surge in traffic, CNN.com’s domestic site posted:

• 10.7 million uniques – the highest day of 2013 with 450K more visitors than Feb. 12 (SOTU/Dorner manhunt)
• 68.3 million page views, the second-highest day of the year
• 5.6 million video starts, the second-highest day of the year
• 1.4 million live streams – the highest day of the year, topping the previous record of 750K live streams (Inauguration on Jan. 21st)
• Six of the day’s top 10 stories were related to CNN’s coverage of the pope.

(Source: Omniture, March 13, 2013)

Mobile usage on the domestic site also saw a significant boost for the day:

• 12.7 million page views, the second-highest day of the year
• Video starts were 103% higher than the benchmark with live video accounting for 61% of total video plays.

(Source: Bango Analytics, March 13, 2013)

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