CNN Ad sales signs luxury watchmaker Hublot as official online timekeeper of ‘CNN Football Club’
London 15th February: Hublot has signed up as the official timekeeper of CNN Football Club and sponsor of the 24/7 online countdown to the next Champion’s League match. The commercial deal, brokered by CNN Ad Sales, sees the premium watchmaker benefit from a unique association with football programming for a luxury brand, across the weekly football debate show’s web page www.CNN.com/footballclub.
The deal includes Hublot brand association with the real-time Champion’s League social media debate on the CNN Football Club website, www.CNN.com/footballclub, an online banner campaign and bespoke TV spots created airing in and around ‘CNN Football Club’ across EMEA, Asia, South Asia and Latin America. All Hublot online and on-air advertising collateral was produced by CNN Ad Sales’ in-house creative production unit, Turner Commercial Productions.
‘We’re delighted to welcome Hublot on board as official timekeeper around a participatory, social show like ‘CNN Football Club’. This is a truly unique association that offers Hublot a valuable connection with CNN’s increasingly engaged, upscale audience, through the global language of football’, said Petra Malenicka, Sales Director, CNN International.
Ricardo Guadalupe, CEO, Hublot added, ‘To be the first, to be unique, to be different – that is the philosophy that drives us at Hublot. So when CNN launched a new, fully interactive, social, football-focused show, we were absolutely thrilled to become the ‘official timekeeper’.
Hublot has very close links to the world of football. It has been our great privilege to be chosen by FIFA as the ‘Official Timekeeper’ of the next FIFA World Cup Brazil 2014. Together with our ties with major clubs Manchester United and Bayern Munich, this association with ‘CNN Football Club’ makes logical sense for our brand’.
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About CNN International
CNN is the world’s leading global 24 hour news network and one of the world’s most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System, Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 266 million households and hotel rooms in over 200 countries and territories worldwide and online at www.cnn.com/international.
About Hublot
“Hublot? A different way to progress” say those who know this unique Swiss watch company, where each and every moment moves forward to create the future at breathtaking speed. A dream, initiated and developed by Hublot’s Chairman Jean-Claude Biver with CEO, Ricardo Guadalupe, these two men are responsible for turning the Hublot brand into a genuine success story in which the Big Bang, King Power, Classic Fusion and Masterpieces represent the symbols of a constantly evolving tradition. From watch complications and revolutionary materials to world class collaborations such as FIFA World Cup™, Manchester United and Ferrari, Hublot characterizes itself through the “Art of Fusion” philosophy, bringing tradition into the future. On a commercial level, the network of approved retailers has grown rapidly and currently stands at 800 points of sale and 60 exclusive boutiques around the world (Geneva, Cannes, Saint-Tropez, Paris, London, Berlin, Moscow, New York, Miami, Beverly Hills, Las Vegas, Atlanta, Singapore, Shanghai, Beijing, Hong Kong, Dubai, Abu Dhabi, Kuala Lumpur, Ginza…). For more information, visit www.hublot.com