February 13th, 2013

CNN Was #1 Last Night in Cable News Among Key Demos

CNN Topped MSNBC in Total Viewers and Demos Throughout the Night of Breaking News and State of the Union

AC 360 Was Top-Rated at Midnight in Total Viewers and Demos

CNN Grew the Most vs. Last Year; FNC Lost Viewers

According to Nielsen Fast National data, CNN’s live coverage was number one last night (Tuesday, February 12) during breaking news, State of the Union address and throughout primetime in the key demo adults 25-54 and among younger viewers 18-34. CNN topped MSNBC in total viewers and among the key demos across the night. In addition, CNN topped broadcast networks ABC and CBS among 18-34.

When CNN went to live coverage of the State of the Union, Dorner coverage shifted to sister network HLN. The two hour coverage block (9:00-11:00p) averaged 311k in the key demo (up +97%) and 870k among total viewers (+57%) vs. the prior hour (8:00 pm).

Breaking News Coverage (6:00-9:15 pm)

CNN: 1.013m adults 25-54 403k adults 18-34 2.798m total viewers

FNC: 669k adults 25-54 130k adults 18-34 3.183m total viewers

MSNBC: 401k adults 25-54 99k adults 18-34 1.271m total viewers

State of the Union Address (9:15-10:15 pm)

CNN: 1.436m adults 25-54 771k adults 18-34 3.635m total viewers

FNC: 957k adults 25-54 257k adults 18-34 3.683m total viewers

MSNBC: 1.028m adults 25-54 351k adults 18-34 3.034m total viewers

Primetime (8:00-11:00 pm)

CNN: 1.284m adults 25-54 617k adults 18-34 3.361m total viewers

FNC: 868k adults 25-54 210k adults 18-34 3.822m total viewers

MSNBC: 790k adults 25-54 256k adults 18-34 2.393m total viewers

AC 360 (Midnight-1:00 am)

CNN: 429k adults 25-54 194k adults 18-34 1.056m total viewers

FNC: 343k adults 25-54 23k adults 18-34 911k total viewers

MSNBC: 190k adults 25-54 100k adults 18-34 764k total viewers

Vs. 2012 State of the Union

Compared to the 2012 Presidential State of the Union, CNN grew the most – increasing +36% in both the key demo and total viewers. MSNBC was up less, increasing +26% in the demo and +8% in total viewers and FNC decreased -16% in the demo and was down -3% in total viewers.