January 30th, 2013
10:45 AM ET

Bleacher Report Branded Sports Programming to Air on CNN

Turner Sports and CNN to Produce Kickoff Special Live from New Orleans, Host City of Super Bowl XLVII on Saturday, Feb. 2;

Daily Bleacher Report Sports Updates to Debut on CNN and HLN Tuesday, Feb. 5

Turner Sports and CNN will partner to produce Bleacher Report branded sports programming including long-form specials and daily sports updates that will air on CNN and HLN, it was announced today by Lenny Daniels, executive vice president/chief operating officer for Turner Sports, and Ken Jautz, executive vice president, CNN/U.S.

The first of the programming collaborations will be Kickoff in New Orleans: A CNN-Bleacher Report Special, a live one-hour show on CNN to be televised Saturday, Feb. 2, at 4 p.m. ET. And, beginning Tuesday, Feb. 5, CNN will air Bleacher Report sports updates daily as cut-in segments throughout morning broadcasts on CNN, as well as throughout the day on HLN. With information on the latest topics affecting sports teams and fans, these 3-4 minute segments will combine CNN newsgathering resources with the unique perspective of Bleacher Report to offer a comprehensive overview of sports news and information.

Originating from New Orleans, the Super Bowl XLVII host city, Kickoff in New Orleans: A CNN-Bleacher Report Special, will include a series of features, interviews and profiles that capture the excitement the marquee event brings to the city. The show will be co-hosted by Ernie Johnson, host of TNT’s Sports Emmy Award-winning Inside the NBA, and Rachel Nichols, the newly-hired veteran sports anchor and reporter for CNN and Turner Sports.

Show elements include:

  • Guest appearances by NBC Sports analyst Cris Collinsworth and Fox Sports analyst Howie Long, both contributors to Behind the Mic on Bleacher Report, to preview the game.
  • Interview with Archie Manning, former NFL quarterback with the New Orleans Saints and father of two Super Bowl winning quarterbacks, Peyton and Eli.
  • Bleacher Report elements including highlights and notable performances from past Super Bowls, game perspective and more presented by Turner Sports host Jared Greenberg.
  • A fan’s guide to New Orleans presented by former New Orleans Saints standout Deuce McAllister and SI swimsuit model Demaris Lewis.
  • Interview with nine-year-old pee-wee football star and YouTube sensation Sam Gordon, along with a presentation of her video highlights and telestrated analysis of her play.
  • Vignettes featuring New Orleans natives such as Troy Andrews (a.k.a. Trombone Shorty), a renowned trombone and trumpet player.

“Leveraging the strength and expertise of CNN and the unique perspective of Bleacher Report allows us to extend the Turner Sports portfolio through coverage of marquee events such as the Super Bowl and the development of consistent sports programming on CNN/US and HLN,” said Daniels. “This strategic integration of Bleacher Report with the leading brands in our portfolio will continue to drive growth and revenue opportunities for our audiences, advertisers and businesses.”

“Bringing together Bleacher Report and Rachel Nichols in a co-production with Turner Sports is a win-win for CNN viewers,” said Jautz. “We could not ask for better partners as we increase sports coverage on CNN.”

About Bleacher Report

Bleacher Report (B/R), a division of Turner Sports, is a leading publisher of original and entertaining sports content and one of the fastest growing sports media Web sites in the U.S. Since launching in 2008, B/R’s Web site has grown to an audience of more than 11 million monthly unique visitors. The company’s distinguished editorial team leads more than 2,000 contributors, and directs Bleacher Report’s unique data-driven approach to creating and programming content. The result is first-rate sports commentary that gives B/R’s audience the stories they want to read in real-time around the teams and topics they are most passionate about. In addition, more than 2.5 million users have installed B/R’s leading Team Stream™ mobile and tablet app, which provide a comprehensive mix of content that engages a broad array of sports fans at the team and topic level.

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and multimedia sports content, airing championship-level sporting events on TBS, TNT and truTV, and managing some of the most popular digital sports brands. Turner Sports’ television lineup includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes Bleacher Report, NCAA.com and March Madness Live, and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

About CNN Worldwide

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world’s most extensively-syndicated news service; and strategic international partnerships within both television and the digital media.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

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CONTACTS:

Nate Smeltz Turner Sports 404.827.4786 nate.smeltz@turner.com

Lauren McCabe Turner Sports 212.275.6882 lauren.mccabe@turner.com

Alison Rudnick CNN 212.275.7987 alison.rudnick@turner.com

Visit the Turner Sports online pressroom for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR

Visit the CNN online pressroom (cnnpressroom.blogs.cnn.com) for additional press materials; follow CNN on Twitter @CNNPR


Topics: CNN • HLN • HLN Press Releases • Press Releases
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