January 21st, 2013

CNN was No. 1 in Total Viewers and among Key Demo 25-54 during Coverage of Yesterday’s Swearing in Ceremony

During the key coverage blocks yesterday (Sunday, January 20), the day of the president’s official swearing in and the day before the public inauguration on the steps of the U.S. Capitol, CNN was top rated  from 11am – 2pm and in primetime (8-11pm).

11am-2pm:

CNN:                982k total viewers/287k among adults 25-54

FNC:                 717k total viewers/135k among adults 25-54

MSNBC:           425k total viewers/153k among adults 25-54

8-11pm (primetime):

CNN:                761k total viewers/171k among adults 25-54

FNC:                 630k total viewers/94k among adults 25-54

MSNBC:           245k total viewers/115k among adults 25-54

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