CNN RATINGS HIGHLIGHTS:
Fourth Quarter 2012
Total Day: Up +30% in total viewers (525k vs. 404k) and +50% in the key demo 25-54 (184k vs. 123k)
Prime Time (M-F): Up +50% in total viewers (1.016m vs. 677k) and +80% in the target demo 25-54 (372k vs. 207k)
Day Time (M-F): Up +6% in total viewers (544k vs. 511k) and up +25% in key demo (169k vs. 135k)
6pm – The Situation Room with Wolf Blitzer: Up +31% in total viewers (661k vs. 505k) and +75% in key demo 25-54 (214k vs. 122k)
7pm – Erin Burnett Outfront: Up +23% in total viewers (604k vs. 490k) and +42% among 25-54 (195k vs. 137k)
8pm – AC 360: Up +23% (711k vs. 578k) and +28% among 25-54 (229k vs. 179k)
9pm – Piers Morgan Tonight: Up +18% in total viewers (717k vs. 609k) and +27% among adults 25-54 (209k vs. 164k)
Total Day: Up +16% in total viewers (456k vs. 392k) and +31% in the demo 25-54 (153k vs. 117k)
Prime Time (M-Su): Up +26% in total viewers (656k vs. 519k) and +32% in key demo (203k vs. 154k) (FNC down -17% in total viewers and -36% in demo in M-Su primetime in December)
6pm – The Situation Room with Wolf Blitzer: Up +5% in total viewers (557k vs. 529k) and +38% in the target demo (172k vs. 125k)
7pm – Erin Burnett Outfront: Up +16% in total viewers (543k vs. 468k) and +36% among key demo 25-54 (169k vs. 124k)
8pm – AC 360: Up +21% in total viewers (667k vs. 553k) and +20% in demo (202k vs. 168k)
9pm – Piers Morgan Tonight: Up +12% in total viewers (671k vs. 601k) and +19% in the key demo (185k vs. 155k)
CNN ends the year with a +5% gain in M-F primetime in the key demo (251k vs. 238k) – while FNC is flat. Piers Morgan Tonight ends the year as the top rated show on CNN in total viewers (590k)
with AC 360 at 10pm the highest rated in the key demo 25-54 (198k).
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