CNN Launches CNN Latino in the U.S.
CNN LATINO IS A NEW CUSTOM PROGRAMMING BLOCK STARTING IN LOS ANGELES
CNN en Español, the Spanish-language news network pay TV leader for the past 15 years in Latin America and the United States, will launch CNN Latino, a new Spanish language programming block custom made for the U.S. Hispanic market, it was announced today by Cynthia Hudson-Fernández, Senior Vice President and General Manager of CNN en Español and Hispanic strategy for CNN/U.S. CNN Latino is a new brand extension that targets the growing and diverse U.S. Hispanic market, delivering a broad spectrum of programming that will cover news, lifestyle, documentary, talk and debate as an alternative to traditional Hispanic networks.
“The U.S. market is so diverse and so large that there is room for two distinctive content options,” said Hudson. “There is a real demand for relevant, dynamic, quality programming and CNN Latino is a unique product designed specifically for the growing U.S. Hispanic audience, representing the dual reality of U.S. Latinos today who are multi-generational and proud to be bilingual. The launch of CNN Latino is the first step to bringing this syndicated programming block to local broadcast stations in key Hispanic media markets across the country.”
CNN Latino will first launch in Los Angeles late January 2013, with a branded programming block of eight hours of customized content directed at the U.S. Hispanic audience. CNN Latino will broadcast in Los Angeles on KBEH-DT CHANNEL 63, which is owned by Hero Broadcasting, and can be seen throughout the Los Angeles area, reaching more than 14 million people.
KBEH-DT CHANNEL 63 will carry CNN Latino from 3pm-11pm (PT) and will include a locally produced debate show, along with unique lifestyle, documentary and talk programs and will engage with its audience through social media, local events and website. CNN Latino and its affiliate stations will have their own dedicated section on the world-wide Spanish-language site www.cnnespanol.com.
“CNN Latino will be a unique television broadcast offering for a significant viewership in the U.S.,” said Tony Maddox, Executive Vice President and Managing Director of CNN International.
“We are excited to be the flagship station for this new concept. The Los Angeles market is ready for CNN Latino, a news and entertainment destination that offers CNN-quality programming, and is accessible to a larger audience via KBEH’s powerful broadcast signal,” Robert Behar, President & CEO, Hero Broadcasting.
CNN en Español, CNN’s independently produced 24-hour network in Spanish, provides continuous news coverage of major world events, live breaking coverage supported by context and in-depth analysis, worldwide business and financial news, global weather updates, sports and feature programming on such topics as health, technology and entertainment. It is currently available in 30 million cable and DTH households throughout Latin America, and 7 million households across the United States. In its 15 years, the network has set the standard for credible, timely and relevant news coverage that offers viewers a unique way to engage with their world, providing them with all the news, information and actuality they need to stay informed and make smart decisions to secure their futures.