CNN had substantial growth in November increasing +59% in total day/total viewers (652k vs. 409k) and +98% in total day/demo 25-54 (241k vs. 122k) vs. a year ago. In weekday primetime, delivery increased by even more robust margins - +72% in total viewers (1.254m vs. 729k) and +131% in the key demo 25-54 (494k vs. 214k). This represents CNN’s best monthly performance in total day in over a year among both total viewers and in the key demo 25-54 and in M-F prime among 25-54.
Starting Point with Soledad O’Brien had its best month since launching in January, growing double digits from a year ago. In total viewers the morning program was up +36% (393k vs. 290k) and increased 44% in the key demo 25-54 (164k vs. 114k).
Erin Burnett Outfront also had its strongest month since launch (October 2011) in both total viewers and in the key demo. The show had the most growth in total viewers compared to the competition, increasing +52% (774k vs. 510k) and also increased +81% in the key demo (254k vs. 140k).
AC360 at 8pm had its best month since launching in August 2011. Versus a year ago, AC 360 was up +41% among total viewers (914k vs. 650k) and +63% in the key demo (313k vs. 192k). AC at 10pm also had solid gains vs. a year ago, increasing +20% in total viewers and +34% in the key demo 25-54.
At 9pm Piers Morgan Tonight had its best performance in both total viewers and in the key demo since March 2011 (Japan earthquake). In November, PMT increased +44% in total viewers (905k vs. 629k) and +73% in the key demo (271k vs. 157k).
The Situation Room with Wolf Blitzer had substantial growth in November, with all three hours increasing among total viewers and in the key demo vs. a year ago. Situation Room at 6p saw the most sizeable increases in total viewers compared to the competition, increasing +83% (938k vs. 512k) and also increased +169% in the key demo (326k vs. 121k).
During dayside (weekdays 9a-5p) CNN topped MSNBC in November in both total viewers (701k vs. 687k) and in the key demo (233k vs. 206k).
Now that all the final data is in from Election Day, CNN was:
#1 on cable news during election night (7p-2a) in total viewers, 25-54 and younger viewers (18-34)
#1 on all of television for election night (7p-2a) in younger viewers 18-34 (topping all the networks, NBC, ABC, CBS, FNC and MSNBC)
#1 on cable television in total day among 25-54 key demo
CNN topped CBS and Fox broadcast in primetime among both total viewers and 25-54 on election night
CNN also had more African-American, Hispanic and Asian/Pacific Islander viewers than the cable competition on election night. CNN had more than FNC and MSNBC combined for each demographic. Compared to the broadcast networks, CNN also led in African-American viewers in each demographic (total viewers, 25-54 and 18-34).
CNN Digital on Election Day:
November 2012 hosted a number of records for CNN Digital. Earning more than 46 million page views on November 6th, CNN Mobile experienced its highest traffic in history – more than three times higher than its previous record. On Election Day CNN.com shattered a four-year traffic high, delivering 203 million page views and reaching more than 23 million unique visitors. CNN also earned the title of most-cited TV news brand in measured social media on November 6th, more than doubling that of second place – Fox News (Source: Sysomos).
In November, CNN reached an average monthly cumulative audience of 106.5 million, FNC had 93.0m and MSNBC averaged 78.4m.