CNN Tops MSNBC By Double Digits Among Total Viewers and 25-54; Also Tops FNC and MSNBC in Younger Demo 18-34

CABLE NEWS RATINGS FOR FINAL PRESIDENTIAL DEBATE

Nielsen Fast National Ratings Data for Monday, October 22, 2012

• CNN tops MSNBC by double digits among total viewers and the key demo (25-54).
• In younger viewers (18-34), CNN placed first topping both FNC and MSNBC.
• While CNN, FNC and MSNBC were up versus their prior four “non-event” Monday averages, CNN’s growth of +1205% among total viewers and +1748% among adults 25-54 was the most substantial.
• Compared to the third presidential debate in 2004 (most similar), CNN was up +56% among total viewers and up +37% among adults 25-54.

9:00-10:30 PM (Actual Debate)

CNN: 5.808 million total viewers/2.476m adults 25-54/1.208m adults 18-34
MSNBC: 4.064 million total viewers/1.702m adults 25-54/499k adults 18-34
FNC: 11.475 million total viewers/3.433m adults 25-54/941k adults 18-34

8:00-11:00 PM (Prime Time)

CNN: 4.375 million total viewers/1.833m adults 25-54/892k adults 18-34
MSNBC: 3.295 million total viewers/1.345m adults 25-54/363k adults 18-34
FNC: 9.068 million total viewers/2.586m adults 25-54/684k adults 18-34