AC 360 TOPS MSNBC’S LAST WORD AT 10PM FOR THE QUARTER
CNN Sees Solid Gains Compared to Last Quarter
First Quarter 2012 Highlights:
For the first quarter 2012, CNN topped MSNBC in Monday-Friday primetime (8-11pm) by double digits (+11%) in the key demographic 25-54 (276k vs. 248k). This represents the first quarterly win over MSNBC in M-F prime in a year (since Q1 2011). CNN also bested MSNBC in M-Su primetime this quarter in the key demo (256k vs. 237k).
Anderson Cooper 360 continued to show a strong ratings performance, topping MSNBC’s Last Word with Lawrence O’Donnell at 10pm in the key demo (254k vs. 219k).
During dayside programming (9am-5pm), CNN had a +28% advantage over MSNBC in the key demo 25-54 (120k vs. 94k) and outperformed MSNBC in total viewers (456k vs. 405k).
All the cable news networks were down compared to the first quarter a year ago (Q1 2011) due to extensive coverage of the Japanearthquake/tsunami and the Arab Spring. However, compared to the fourth quarter 2011 CNN showed solid gains:
CNN reached an average monthly cumulative audience of 91 million viewers during the first quarter 2012, FNC followed with 77 million and MSNBC had 74 million.
Kids on Race: The Hidden Picture, to Air week of April 2nd
Race relations is one of the most explosive issues in America and for many it’s one of the most taboo to talk about, especially with children. CNN’s Anderson Cooper 360° is exploring the topic of children and race in a week-long series and with special programming throughout the network and online. Children can be a mirror of society and their opinions can often tell how far we have come and still have to go when it comes to race relations in America. For this special report, Anderson Cooper 360° contracted a renowned child psychologist to help us understand how race influences a child’s world. Anderson Cooper will talk with the children and their parents and their brutally honest, inspiring answers will become a wake up call that will spark a national conversation.
Last night, Chaka Khan sat down with Piers Morgan to bring more attention to the Trayvon Martin case. Khan has strong feelings about the case and the way missing or murdered children are covered in the media. "We are sick and tired in America of seeing little children lost and children gone missing and they never make the 9 o'clock or the 5 o'clock news," Khan says.
Khan is ready to see things change in the investigation. "It's crazy that this man has not been looked at, taken into custody. I don't care who his father is."
Joe Oliver, George Zimmerman’s friend, appears on Starting Point with Soledad O’Brien to talk about the Trayvon Martin case, including what Zimmerman has told him, Zimmerman’s condition, the 911 tape and why he has volunteered to help Zimmerman.
Oliver says, “Well, I spoke with George yesterday as a matter of fact and was able to get some more details about what happened. The report that was released yesterday is what George told me, what happened, where the report stops he filled in the blanks for me as well. And unfortunately at this time I'm not able to discuss that, but basically it fills in the gap between what happened when Trayvon and George came face-to-face and by the time the gun went off.”
He continues, “[Zimmerman’s] extremely remorseful, even though he took someone else's life in order to save his…. Race had nothing to do with it.”
“What it had to do was George living in a community that had been victimized by a number of burglaries and on his way home from the grocery store, he saw a suspicious individual," Oliver says. "And as someone who has taken the responsibility and volunteered to keep an eye out for his neighbors, he made a call to a non-emergency phone line and did what he thought was right and it turned out horribly wrong.”
Oliver adds, “I volunteered because of my experience with the media and understanding what he was going to have to deal with. I volunteered because I'm a black man and I understand what is happening because of this story. Like I said, if I didn't know George and if I didn't know what I know, I'd have been in downtown Sanford last night with everyone else. I would have been here the night before with everyone else. I understand why we're having this conversation, because I grew up with it. I lived it. I've had those conversations with my own son on what it's like to be a black man in this country. I get that. But what I also get is this was not a racial incident. This was an incident of a good man trying to do the right thing.”
Starting Point with Soledad O’Brien airs weekday mornings from 7-9am ET on CNN.
MEDIA ADVISORYCNN International today announced that Amanda Davies is joining the network’s thriving sport team from the BBC in April.
Known to viewers worldwide as a presenter and reporter for the BBC’s coverage of world sports news and Premier League football, and to UK viewers of BBC One’s flagship weekend news programmes, daily breakfast bulletins and F1 coverage, Davies joins CNN’s London bureau as the network gears up for a year of major sporting events.
At CNN she will work alongside London-based sport anchors Pedro Pinto and Alex Thomas, covering global sport stories from football, tennis, golf and motorsport, through to basketball, cricket, rugby and athletics. Over the past 12 months CNN’s sport team has broken exclusive stories such as FIFA president Sepp Blatter’s controversial comments on racism, and interviewed world-renowned stars from Lewis Hamilton and Samuel Eto’o, to Shaquille O’Neal and Caroline Wozniacki, via Sebastian Vettel, Rory Mcllroy, David Beckham and Novak Djokovic.
Ahead of 2012’s summer of sport, CNN International’s flagship sport programme, World Sport, will also be re-launching in April.
Bill Galvin, Senior Vice President at CNN International, said: “Sport is a big part of our offering at CNN and Amanda’s addition certainly enhances what is already a very strong team. With Euro 2012 and the Olympics just around the corner it’s a very exciting time, particularly for ourLondon bureau. Amanda’s experience covering big events and breaking news is perfect for CNN, and we’re very excited to have her on board in time for the re-launch of our World Sport show.”
Davies added: “2012 is an absolutely huge year for sport and it’s fantastic to be at the heart of that. I feel I’m joining CNN at a very exciting time for its sports coverage, and it’s good to be part of a genuinely international network. As well as giant events like the Olympics there’s a proper commitment to covering the full range of international sport here, and that’s a great prospect.”
World Sport airs daily on CNN International at 0500, 0800, 1700 and 2230 (all times BST) and the network’s extensive sports coverage can also be found online and on mobile. CNN’s sport portfolio also includes feature programmes such as Living Golf, Mainsail, Open Court, The Circuit and Winning Post.
EndsContact: Jonathan Hawkins, Senior Press Manager, EMEA + 44 (0) 20 7693 1920 email@example.com
About CNN International
CNN is the world's leading global 24-hour news network and one of the world’s most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 259 million households and hotel rooms in over 200 countries and territories worldwide, and online at www.cnn.com/international
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