Lynn Brindell, a veteran media marketing executive, will join CNN Worldwide as senior vice president of marketing, it was announced today by Janet Rollé, executive vice president and chief marketing officer of CNN Worldwide. Brindell will work across all CNN brands and businesses to lead off-channel and digital marketing efforts, as well as develop strategies and programs to drive brand strength, and audience growth and engagement on all platforms. She will report directly to Rollé, and she will be based in Atlanta
Brindell’s significant media marketing experience includes multi-platform brand work at The Weather Channel, Food Network and Lifetime Television. She has developed brand positioning, launched prime time series, directed off-channel and digital marketing strategies, overseen marketing initiatives for cable networks, and online ad sales and affiliate sales. She has also collaborated with national marketing partners at retail and in cause-related campaigns.
“Lynn’s tremendous experience and track record will bring great value to the marketing team,” said Rollé. “I’m thrilled to have someone who is well-respected as both a leader and developer of marketing talent join us.”
“It’s a very exciting time to join the CNN Marketing team. I’m delighted and honored to work with such a powerful and important brand,” said Brindell.
Brindell’s extensive media marketing experience includes launching a prime time series and an award-winning national environmental marketing platform for The Weather Channel; launching signature Iron Chef America and Next Food Network Star series for Food Network; and developing and managing all aspects of Television for Women branding for Lifetime Television.
Brindell earned her bachelor’s of arts degree in English, magna cum laude, from Bowdoin College, in Brunswick, Maine. She was the first woman in the college’s history to solely receive the Franklin Delano Roosevelt Award. She also studied at the School of Visual Arts in New York, New York. She has received numerous recognitions for creative excellence and achievement, including BDA, BPME/PROMAX, AWRT (now AWM), AWMS, AIGA, Telly, International Flame and New York Festivals.
CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world’s most extensively-syndicated news service; and strategic international partnerships within both television and digital media.