CNN TOPS MSNBC IN KEY DEMO/MN, CO, MO

 Nielsen data for Minnesota/Colorado Caucuses and Missouri Non-Binding Primary – Tuesday, February 7, 2012

Highlights: 

CNN tops MSNBC during CNN’s live coverage block (7p-midnight) in target demo 25-54

CNN tops MSNBC in primetime (8-11pm) in key demo 25-54

CNN’s AC 360 tops MSNBC’s Lawrence O’Donnell in both total viewers and the demo

During CNN’s live coverage (7pm-midnight) of the GOP Minnesota/Colorado caucuses andMissouriprimary, CNN topped MSNBC’s regular programming in the target demo 25-54 (280k vs. 240k).  During primetime (8-11pm) CNN also outperformed MSNBC in the demo (307k vs. 279k).

At 10pm AC 360 outperformed Lawrence O’Donnell in total viewers (932k vs. 919) and had a 54% advantage in the key demo (355k vs. 231k). 

Compared to prior four non-event Tuesdays, CNN had the most growth increasing +51% in total viewers (857k vs. 568k) and +80% in the key demo (307k vs. 171k).  MSNBC was up only 10% in total viewers (1.020m vs. 926k) and increased 41% (279k vs. 198k) in the demo; while FNC increased +14%  (2.519m vs. 2.208m) and +20% (582k vs.487k) in the key target demo.