FLORIDA PRIMARY: CNN TOPS MSNBC

Nielsen Fast National data for Florida primary – Tuesday, January 31
 
Highlights:
CNN tops MSNBC in primetime (8-11p) and during key coverage block (7-11p)
CNN has a +64% advantage over MSNBC in primetime among target demo (25-54)
CNN showed the most primetime growth
CNN’s AC 360 tops MSNBC at 10p
 
During last night’s coverage of the Florida GOP primary, CNN topped MSNBC in primetime (8-11p) in both total viewers and in the key demographic adults 25-54.  In total viewers CNN averaged 1.091 million, +11% more than MSNBC’s 984k and in the target demo posted 402k, an impressive +64% lead over MSNBC’s 245k.  (FNC 2.504m/641k.)
 
CNN showed the most growth during primetime, increasing +92% among total viewers, FNC’s was up only +13% and MSNBC had a slight bump, +6% compared to the prior four non-event Tuesday averages.  In the key demo, CNN increased triple digits, up +135%.
 
At 10p Anderson Cooper 360 also topped MSNBC in total viewers (865k vs. 841k) and had a 54% advantage over MSNBC (319k vs. 207k) in the demo 25-54.
 
From 7-11p, CNN also topped MSNBC in total viewers (1.041m vs. 966k) and had a +56% advantage in the demo 25-54 (377k vs. 241k). (FNC 2.442m/607k.)
 

###