CNN TOPS MSNBC IN PRIMETIME
ANDERSON COOPER 360 TOPS MSNBC AT 10PM; UP 61% WHILE MSNBC LOSES VIEWERS
AC 360 ONLY SHOW TO HAVE RATINGS GAINS AT 8PM
CNN Tops MSNBC in Total Day Demo and Dayside
January 2012 Highlights:
In M-F primetime (8-11p), CNN topped MSNBC in both total viewers (976k vs. 942k) and in the target demo (329k vs. 225k) in January 2012. Compared to a year ago, CNN increased +58% in the key demo (329k vs. 208k) and MSNBC lost -14% of its primetime audience (225k vs. 262k). Without the debates, CNN still outperformed MSNBC in the key demo 25-54 (250k vs. 225k) this month.
In M-Su primetime, CNN topped MSNBC in total viewers (842k vs. 804k) and in the demo (282k vs. 219k). In total day, CNN bested MSNBC in the target demo (139k vs. 133k) and grew +7% (139k vs.130k) while MSNBC fell -14% (133k vs. 154k) compared to year ago. CNN also outperformed MSNBC in daytime (9a-5p) in January, averaging 126k in P25-54 vs. MSNBC’s 86k.
Show Highlights (January 2012 vs. January 2011):
CNN reached a cumulative audience of 97.955 million viewers in January, representing the network’s best month since August 2011. FNC followed with 82.921 million and MSNBC averaged 80.701 million.
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