DRAWS 5.4 MILLION TOTAL VIEWERS AND 1.7 MILLION IN KEY DEMO 25-54
ALSO DRAWS AN ADDITIONAL 1.2 MILLION TOTAL VIEWERS AND 562K IN THE DEMO DURING WEST COAST PRIMETIME
ANDERSON COOPER 360 TOPS THE COMPETITION AT 10P
CNN.com total day video highest of last five CNN debates
According to Nielsen Fast National data, CNN’s Florida debate (8-10p, ET), moderated by Wolf Blitzer delivered 5.4 million total viewers and 1.7 million in the key target demographic 25-54 last night, Thursday, January 26. This represents CNN’s best debate yet this election cycle in the key demo and second best among total viewers (behind the Las Vegas GOP debate on 10/18). Last night’s debate ranked fourth among all primary debates so far this cycle in the key demo (including broadcast) and second among cable-only debates (behind only FNC’s 12/15 debate).
CNN was, by far, top rated during the 8-10p, ET time period last night among the cable news networks in both total viewers and the key demo. CNN topped FNC among total viewers by 160% (5.4m vs. 2.1m) and MSNBC by 444% (5.4m vs. 985k). In the target demo CNN topped FNC by 330% (1.7m vs. 405k) and MSNBC by 702% (1.7m vs. 217k).
During the west coast primetime airing (8-10p, PT/11p-1a, ET replay), CNN had an additional 1.2 million total viewers and 562k in the key demographic 25-54.
With post-debate analysis, Anderson Cooper 360 easily outperformed its cable news competition at 10p. AC360 topped FNC’s On the Record among total viewers by 30% (2.5m vs. 1.9m) and MSNBC’s Last Word by 130% (2.5m vs. 1.1m). In the target demo AC360 topped FNC by 88% (895k vs. 477k) and MSNBC by 261% (895k vs. 248k).
CNN Digital:
During last night’s CNN debate, CNN Digital’s stats include:
- CNN.com page views were up 37% over the previous 4-Thursdays and up 5% over the average of the prior five CNN debates with 3.7 million page views. CNN.com page views for the day hit 46.8 million, up 6% over the average of the past five CNN debates.
- Video starts on CNN.com were also up 71% over the prior 4 Thursdays and 45% over the prior debates with 4.9 million.
- Mobile page views were up 6% during the debate. In total, CNN Mobile had 6.1 million page views for the day.
(Source: Omniture SiteCatalyst Prior 4-Thursday average based on 12/22, 12/29, 1/5, 1/12. Prior debate dates include 6/13, 9/12, 10/18, 11/22, 1/19.)
(Source: Bango. Prior 4-Thursday average based on 12/22, 12/29, 1/5, 1/12. Prior debate dates include 6/13, 9/12, 10/18, 11/22, 1/19. Note: International mobile site does not contain video.)
Users also interacted with CNN across social media.
- For last night’s Florida Republican debate there were 3 postings on the main CNN Facebook fanpage which generated 3,000 likes and comments.
Source: Facebook fan pages CNN 6/13/11, 9/12/11, 10/18/11, 11/22/11, 1/19/12 & 1/26/12; CNN Politics 9/12/11, 10/18/11, 11/22/11, 1/19/12 & 1/26/12
- The CNNbrk account had 13 posts surrounding the debate which were retweeted 2,100 times.
- The hashtag #CNNDebate was a trending topic throughout the evening, ranking as high as #1 in the US and Worldwide throughout portions of the broadcast.
- Wolf Blitzer and Erin Burnett were also trending topics during last night’s debate coverage, with Wolf Blitzer ranking as high as #3 and Erin Burnett ranked #8 in US throughout the broadcast.
Source: Twitter Analytics 6/13/11, 10/18/11, 11/22/11, 1/19/12 & 1/26/12
GetGlue
- The CNN Florida Republican Debate had over 5,700 GetGlue check-ins and generated an estimated 1.3 million impressions across Facebook and Twitter.
Source: GetGlue 9/12, 10/18, 11/22, 1/19 & 1/26
###