HLN Breaks Ratings Records in 2011
Network Experiences Highest Delivery Ever
Key Programs Post Best Ever Milestones; Shows Experience Triple Digit Growth
Fueled by the launch of new programming, coverage of high-profile trials and continued success of established shows, HLN is experiencing a landmark 2011. The “must see, must share” news network is posting its best ever Total Day among total viewers (334k), up +21% vs. 2010*, the greatest year-over-year gain across all cable news networks. In M-Su Prime, HLN is up +12% in P2+ (501k vs. 449k) and +3% in P25-54 (149k vs. 145k) vs. prior year.
*Nielsen YTD-December 11, 2011 vs. same time period a year ago (12/27/10-12/11/11 vs. 12/28/09-12/12/10)
Programming Highlights Include:
Morning Express with Robin Meade (6-10 a.m. ET) is topping MSNBC’s “Morning Joe” in P25-54 (153k vs. 148k) for the second straight year, ranking #2 among cable morning news shows.
Issues with Jane Velez-Mitchell (7-8 p.m. ET) is up +22% in P2+ (508k vs. 416k) and +2% in P25-54 (156k vs. 153k).
Nancy Grace (8-9 p.m. ET) had her best telecast ever in both P2+ (2.9M) and P25-54 (1.3M) on 7/5 and is up +8% in P2+ (748k vs. 693k) vs. 2010. Grace’s social media platforms also had a banner year, including her Facebook page which currently has more than 830,000 fans, increasing +66% since Jan, and on average, receives 8,000 plus daily likes and comments. @nancygracehln has increased 25x vs. Jan, with 193,000 Twitter follwers.
Dr. Drew (9-10 p.m. ET) is delivering a solid 592k P2+ and 172k P25-54 since launching on 4/4, an increase of +20% and +26%, respectively, vs. same time period last year.
HLN Special Report w/Vinnie Politan (5-6 p.m. ET) is averaging an impressive 541k P2+ and 156k P25-54 since premiering on 5/2, increasing +176% and +93%, respectively, vs. same time period last year.
HLN Weekend Mysteries (Saturday’s 7 p.m.-6 a.m.) is up +66% in P2+ and +56% in P25-54 since debuting on 3/5 vs. same time period year-ago .
Coverage of the Casey Anthony and Conrad Murray Trials Resulted in Additional Milestones for HLN, Including:
During the quarter hour the Anthony verdict was read on 7/5 (2:15-2:30 p.m. ET), HLN was the most watched network in all of television, delivering 5.2M total viewers and 1.9M P25-54.
Anthony closing arguments on Sun, 7/3 ranked as HLN’s best day ever among P2+ in Total Day (2.2M).
During the quarter hour the Murray verdict was read on 11/7 (4:15-4:30 p.m. ET), HLN delivered 2.1M P2+ and 762k P25-54, and ranked #1 among all ad-supported cable networks among P25-54 during the entire 4-5 p.m. ET hour.
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