CNN, Facebook, Cartoon Network and Time Inc. Team Up for Anti-Bullying Efforts
CNN, Facebook, Cartoon Network and Time Inc. have teamed up for a special multi-platform effort aimed at taking a stand to help stop the bullying crisis. Anderson Cooper 360° will air a week-long series focused on bullying in addition to a town hall hosted at Rutgers, The State University of New Jersey, marking the one year anniversary of Rutgers freshman Tyler Clementi.’s death.
Anderson Cooper will reveal the results of a six-month long pilot study that provide new insight about why kids bully each other and how parents and educators can more effectively stop the problem. In partnership with University of California sociologist Dr. Robert Faris, this groundbreaking investigation involving over 700 junior and high school students will explore the complex social dynamic of bullying, and how certain students hold the key to stopping the problem.
“Too many kids have died already; too many kids are living in fear. At AC360 we decided to look into the problem by sponsoring an extensive study of bullying in one school to better understand the dynamics “said Cooper “what we learned by focusing on one school was eye opening. The problem of bullying is far more complex than it is often portrayed, and while there are no easy solutions, we’ve learned some things that lead me to believe that with enough attention, we can make life better for kids”
Bullying: It Stops here, An Anderson Cooper Special Report will feature guests including actor and bullying prevention activist Jane Lynch , psychologist and talk-show host Dr. Phil McGraw; who has testified before Congress about bullying prevention, talk show host and mother of three Kelly Ripa, and Rosalind Wiseman; best-selling author “Queen Bees and Wannabees”. Along with a special audience of students, parents, educators and policy makers, Cooper and guests will question whether new legislation, laws and significant media attention has helped the bullying prevention efforts.
The town hall, titled Bullying: It Stops Here will premiere Sunday, October 9 at 8pm ET and will re-air on October 14 at 8 and 10 pm ET.
Beginning October 10, Anderson Cooper 360° will air a week-long series which will move the conversation forward with solution oriented, original research that will help families and educators to better understand this serious problem impacting children. Cooper sheds new light into the world of bullies, uncovering counter intuitive information about what motivates kids’ aggression that might surprise viewers. Cooper will uncover some universal truths about bullying in schools across the country by speaking with UC sociologist Faris and bullying expert Rachel Simmons, best-selling author of “Odd girl Out”. Anderson Cooper 360° airs weeknights at 8 and 10pm ET on CNN.
Earlier this month, Facebook and Time Warner Inc. announced the launch of the Stop Bullying: Speak Up Social Pledge App, an interactive social media pledge that enables educators, parents and students to make a personal commitment—and recruit others to join them—to help stop bullying.