September 8th, 2011

Ipsos Business Elite 2011 Survey Results:

CNN leads rivals on daily, weekly and monthly reach among business elites

London 8 September, 2011: CNN is the international news channel of choice for Europe’s most senior business decision makers, according to the latest data from the Ipsos Business Elite (BE) Europe Survey, released today. The channel now outstrips its competitors on daily, weekly and monthly reach, cementing its position as the number one destination for international news.

The 2011 survey, which examines the media consumption habits of senior business professionals in the largest companies across 17 European markets, illustrates reach during one of the most extraordinary years for global news in living memory. CNN International is placed ahead of its global rivals – including dedicated business channels – with a monthly reach of 33.5%, a weekly reach of 16.1% and a daily reach of 4.1%*.

CNN enjoys a clear lead over all international news, business and factual channels in all measures, including monthly, weekly and daily reach*. According to the survey CNN was not only ahead of BBC World News and Euronews, but also outperformed the dedicated business networks CNBC and Bloomberg, by 184% and 194% respectively.

“At a time when global news events, from the disaster in Japan to the Arab Spring, have captured the world’s attention, CNN has underlined its position as the number one source of international news”, comments Didier Mormesse, SVP, Ad Sales Research & Development, CNN International. “These events have played out alongside another dramatic period for business, and CNN has again proven its editorial strength in this key area, placing us ahead of dedicated business channels as well as BBC World News. The fact that we are now ahead of our competitors on daily, weekly and monthly reach sends a hugely positive message to advertisers looking to connect with high end business decision makers.”

*excludes Sky News, which is aUKnational channel

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About Business Elite Europe 2011

The BE: Europe universe is defined as the top 451,307 senior business individuals in Europe’s largest companies. In each survey, senior business individuals are broadly defined as heads of specified job functions in medium and large sized companies in the industrial and commercial, banking and insurance sectors. Markets covered include Austria, Belgium, Denmark, Finland, France, Germany, Greece,  Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and  United Kingdom (Great Britain and Northern Ireland). The survey is carried out by Ipsos.

More information:

Jonathan Hawkins

CNN International

+44 (0) 20 7693 1920

jonathan.hawkins@turner.com