CNN GROWS AN IMPRESSIVE +55% IN M-F PRIMETIME IN AUGUST COMPARED TO A YEAR AGO
CNN’s AC360 TOPS MSNBC AT 8PM IN P25-54 AND IN TOTAL VIEWERS AND THE DEMO AT 10PM
CNN TOPS MSNBC IN TOTAL DAY IN TOTAL VIEWERS AND AMONG KEY DEMO 25-54
In August, CNN continued to post significant year-over-year ratings gains, growing more than any cable news network, increasing +55% in M-F primetime (232k vs. 150k). In addition, CNN tied for second with MSNBC in M-F primetime among P25-54 (232k vs. 232k).
CNN outperformed MSNBC in total day (6a-6a) among both total viewers (540k vs. 429k) and in the key demo 25-54 (189k vs. 143k). CNN grew the most in other key dayparts as well, increasing +63% in total day (189k vs. 116k) and +48% during the daytime in the key demo (173k vs. 117k) compared to last year.
Since AC 360 launched on August 8 at 8 pm, the program has delivered 219k in the key demo 25-54, a +74% increase over year ago programming (126k), a +44% increase vs. last month’s 152k and a 30% increase vs. CNN’s 8pm programming during the second quarter (168k). (For the month, CNN topped MSNBC in the key demo at 8 pm and in the key demo and total viewers at 10 pm – see below).
On Sunday, August 28 during Hurricane Irene coverage from 6a-Noon CNN easily topped FNC and MSNBC in the demo with CNN averaging 650k, FNC followed with 583k and MSNBC had 201k. From 9a-5p on Sunday, CNN averaged 577k, FNC had 510k and MSNBC posted 184k. Meanwhile in primetime, CNN also outperformed the cable news competition with 343k, FNC averaged 256k and MSNBC’s 218k. On Saturday from 9a-5p CNN also topped the competition among the key demo adults 25-54 averaging 647k, FNC had 564k and MSNBC posted 210k.
While CNN saw a +55% increase in overall M-F primetime vs. a year ago (232k vs. 150k), MSNBC was flat (232k vs. 233), and FNC grew 7% (578k vs. 541k). CNN’s signature programs surged with double-digit gains in both the key demo 25-54 and in total viewers in August.
CNN reached a cumulative audience of 100.6 million viewers in August, FNC followed with 87.4 million and MSNBC trailed with 80.1 million.
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