CNN

August 23rd, 2011

CNN TOPS FNC IN KEY DEMO/BESTS MSNBC IN VIEWERS AND DEMO

LIBYA RATINGS/SUNDAY

Libya coverage ratings for Sunday, August 21:

CNN was live on Sunday beginning at 2 pm, ET.  Matthew Chance reported from Libya around 2:15 pm and CNN/U.S. and CNN International began its co-production at 6:00 pm, ET and continued thru 6:00 am, ET the following morning.

From 6:00 pm, ET to midnight:
CNN topped FNC and MSNBC in the key demo 25-54 – outperforming Fox News by +27% and MSNBC by +86%.
CNN had a +128% advantage over MSNBC in total viewers.

CNN:               246k demo 25-54 (701k total viewers)
FNC:               194k demo 25-54 (950k total viewers)
MSNBC:         132k demo 25-54 (308 total viewers)

From 8:00 pm, ET to midnight:
CNN outperformed FNC and MSNBC in the demo — topping Fox New by +30% and MSNBC by +158%.
CNN had an impressive +170% lead over MSNBC in total viewers.

CNN:               250k demo 25-54 (717 total viewers)
FNC:               192k demo 25-54 (870 total viewers)
MSNBC:         97k demo 25-54 (266 total viewers)

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Tags
CNN / Ratings