CNN International and Hankook Tire have announced a sponsorship deal airing within World Sport, a daily round-up of global sport news, that launches from mid-July. In an intensive three and a half month advertising campaign, the South Korean company, will be visible to CNN’s upscale audience of over 178 million households and hotel rooms across Europe, the Middle East and Africa.
World Sport is a fast-paced, daily sports program that airs multiple times throughout the day along with auto racing updates, giving high visibility to Hankook Tire’s ten-second billboard, fifteen-second TV advertisement placement and ‘Deutsche Tourenwagen Masters’ (DTM) update’, a thirty second segment that highlights the latest round of race results as they come in.
William Hsu, Vice President, news advertising sales, Asia Pacific said: “We are delighted that Hankook Tire has chosen World Sport as the vehicle to connect with our discerning, upscale audiences. CNN delivers bespoke sponsorship platforms around the world’s most popular sports and we are proud to add DTM racing to this roster.”
“Hankook Tire has reached its highest quarter sales ever this year thanks to strong marketing activities like our DTM sponsorship. I am confident that our campaign with CNN will help us further represent our global brand,” said Se-Heon Kim, Vice President, Hankook Tire.
Hankook Tire also utilized the expertise of Turner Commercial Productions (CNN Ad Sales’ dedicated commercial production unit) in creating innovative, bespoke campaign elements on-air, including the 30 second segment.
CNN is the world’s leading global 24-hour news network and one of the world’s most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 275 million households and hotel rooms in over 200 countries and territories worldwide, including over 37 million across the Asia Pacific region and online at www.cnn.com/international.
About Hankook Tire Co., Ltd
Hankook Tire (Vice Chairman & CEO: Seung Hwa Suh) is the seventh largest and one of the fastest growing tire manufacturers in the world. It produces innovative, superior quality and high performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motor sports. It invests approximately five percent of its revenue in research and development and develops cutting-edge technologies through its five global R&D Centers, meeting regional customer demands and enhancing customer satisfaction. Selling in over 180 countries around the world, the company has more than 14,000 employees. Approximately 80 percent of its revenue comes from growing overseas sales. For more information, please visit Hankook Tire’s global web site at www.hankooktire.com