April 4th, 2011

CNN.com sets global records for Japan coverage

Traffic:

CNN.com served 67 million global page views on Sat., March 12th, making it the highest weekend day (Sat. or Sun.) in CNN.com’s history.

  • CNN.com averaged 75 million page views per day, an increase of 66% over last March, from Friday, March 11-Sun., March 20.
  • In March, CNN.com has averaged 60 million page views per day, a double-digit increase over Feb. by 25% and over March 2010 by 34%.
  • This Just In, which chronicled the updates in Japan as they happened served an average of 1.1 million page views per day through March 27, 2011, a 27% gain over February and a 213% gain over last year.
  • For the first 10 days of CNN’s Japan coverage, there were 1,291 submissions to the ‘Earthquake in Japan spurs tsunami’ topic on iReport, of which 270 were vetted for use on CNN.

(Source: Omniture SiteCatalyst.  March to date is 3/1-3/27, 2011)

Video:

CNN.com served 60 million global video starts on Friday, March 11, the highest level of video usage for a single day in CNN.com’s history (prior high: Obama inauguration).

  • During the first week of Japan coverage, CNN.com served more than 134 million global video starts, more than the previous 43 days combined.
  • For the first 10 days of coverage on Japan, CNN.com’s global video usage (both VOD and Live) spiked to 15 million video starts per day, a 412% gain over February and a 452% gain over March, 2010.

(Source: Omniture SiteCatalyst.  March to date is 3/1-3/27, 2011)

Mobile:

CNN’s mobile site achieved 13.9 million page views globally on Fri., March 11, the highest single day to date since tracking began in May 2010.

  • 7 of the top 10 traffic days on mobile web occurred in March and were related to CNN’s coverage of Japan.  All of these achieved more than 8 million page views.
  • During the first 10 days of Japan coverage, CNN’s mobile website averaged 9 million page views, a 45% increase over the average daily page views for the month of February 2011 (6.2 million).
  • On the U.S. version of the mobile site, average daily video plays reached 118.5 thousand, a 401% increase over average daily video plays for the month of February 2011.
  • Globally, during March (1-27), CNN’s mobile site achieved 205.9 million page views, a 23% increased over Feb.(167.4 million, February 1-27).

(Source: Bango Analytics)

During the first 10 days of coverage in Japan, the CNN Apps for iPhone, iPad and Android tablet reached more than 1 million downloads, helping to push CNN’s total beyond 6 million to date. (Source: Apple iTunes Connect and Android Market)

Social Media:

During CNN’s coverage of the disaster in Japan, user interaction with CNN across social media was the highest in 2011, surpassing user interaction during the revolt in Egypt.

CNN on Facebook

  • Over the 10 days ending March 20, 2011, usage of and interaction with CNN content on social media platforms was high, with a combined total of approx. 39,000 likes and comments.  The story with the most interaction on Facebook continues to be “Breaking News: The IAEA said investigators in Japan found radiation levels have returned to normal at the Onagawa nuclear power plant,” which had 3,153 likes and comments
  • Interactions with posts on Facebook for the first 10 days of Japan coverage were 94% higher than the same time frame for the Egypt Crisis (1/28 – 2/6).

CNN on Twitter

  • The two CNN Twitter accounts (@CNN and @CNNBrk) combined for a total of 314 tweets which were re-tweeted over 148,000 times.
  • Posts concerning the coverage of the Japan disaster were re-tweeted 198% more than the total Egyptian crisis coverage (1/27-2/14).

(Sources: Facebook and Twitter)

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