CNN

March 13th, 2011

Nielsen national numbers for Friday, March 11

Nielsen national numbers for Friday, March 11.

— Total day (3a-3a), CNN delivered an average of 2.276 million P2+ viewers and 1.008 million P25-54 viewers. FNC had 2.096 million/659k and MSNBC delivered 558k/199k.

— Prime (8p-11p), CNN delivered 2.651 million P2+ viewers and 1.166 million P25-54 viewers.  FNC delivered 2.727 million/757k and MSNBC 931k/331k.

— CNN’s Friday coverage peaked during the 11a hour of CNN Newsroom with 3.626 million P2+ viewers and 1.517 million P25-54 viewers.

— On Friday: CNN’s total day delivery was up 405% over 2011 YTD in P2+ (2.276 million vs. 451k) and up 600% in P25-54 (1.008 million vs. 144k).

— On Friday: CNN’s prime delivery was up 268% over 2011 YTD in P2+ (2.651 million vs. 721k) and up 421% in P25-54 (1.166 million vs. 224k).
P25-54

DAYPARTS    CNN  FXNC  MSNBC

3a-3a      1008     659    199
8p-11p     1166     757      331
6a-9a    760   768   145
9a-5p     1210   771   184

5p-8p       1269   839   196

P2+
DAYPARTS    CNN  FXNC  MSNBC

3a-3a    2276   2096   588
8p-11p   2651   2727     931
6a-9a     1510      2005    510
9a-5p    2973   2610    627
5p-8p    2948    3031    707

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Tags
CNN / Ratings