Janet Rollé, who has led marketing strategy and execution for leading media brands at BET, MTV Networks and HBO, will join CNN Worldwide as executive vice president and chief marketing officer, it was announced today by Jim Walton, president of CNN Worldwide. Rollé, who will report directly to Walton, will be based in New York.
Rollé is joining CNN from BET Networks, where as executive vice president and chief marketing officer she led brand strategy and marketing efforts, including on-air promotions, off-channel and digital marketing, affiliate and trade marketing. She directed a redesign of the BET network on air, and comprehensive, multi-platform marketing campaigns for the brand’s signature successes, including BET’s history-making scripted series THE GAME, The BET Honors and the BET Awards, for which BET received multiple Promax/BDA Awards. Advertising Age magazine named her one of “10 Who Made Their Mark” in 2010 for her noteworthy brand development work at BET.
"Janet has a deep understanding of and experience with brands that have profound relevance and resonance for consumers," said Walton. "She understands the power and potential of branding for multiple platforms, and she brings a fresh perspective to our continuing conversation with our audience. I look forward to her contributions on behalf of CNN."
"I am absolutely thrilled to be joining the stellar CNN team at this important time in the evolution of this venerable and venerated brand,” said Rollé. “I hope that my contributions will lead us to even greater success, as we embrace the challenges and opportunities to serve our vast audiences around the world with news and information relevant to their lives that will meaningfully shape their perceptions of our world."
Before joining BET Networks, Rollé worked at AOL as Vice President and General Manger of AOL Black Voices and AOL Women’s and Lifestyle Programming from 2005-2007. In this role, she oversaw editorial programming for AOL Black Voices and the 10 websites in the lifestyle category.
From 2000-2005, Rollé worked at MTV Networks as the vice president of programming enterprises and business development for VH1 and CMT. She began her business career at HBO, where she spent nearly 10 years, eventually rising to Director of Marketing and New Media for HBO Home Video.
Rollé earned her MBA from Columbia University Graduate School of Business, where she was the President of the Black Business Students Association. She received her undergraduate degree in Fine Arts from the State University of New York at Purchase. She serves on the Board of Directors of the American Foundation for the University of the West Indies and on the Nominating Committee for the Board of Directors of the United States Tennis Association.