February 4th, 2011

In wake of Egypt crisis, video usage on CNN.com, CNN Mobile skyrockets

As CNN expanded coverage of the crisis in Egypt last Friday, global video usage on CNN.com increased dramatically.

  • For the seven days ending Thursday, February 3, total global video views on CNN.com increased by more than 61% over the prior 4-week average.
  • On Wednesday alone usage spiked 97% over the prior 4-Wednesday average to 6.3 million video views.

Live video also increased dramatically on CNN.com since the violence and protests erupted in Egypt.

  • With an average of more than 320,000 daily video starts since last Friday, total global live video usage on CNN.com increased by 500% over the prior 4-week, same-day average.
  • On Wednesday, February 2, live video usage spiked to 600,000 live views, a 540% gain over the prior 4-week average.

CNN iReport: For the seven days ending Thursday, February 3, total submissions to iReport on CNN.com increased to more than 4,000, a 62% increase versus the prior 4-week average.  Submissions related to the crisis in Egypt accounted for 24% of the total for the week. Page views on iReport also increased to 2.5 million for the seven days ending Feb. 3, a 26% increase over usual levels.

CNN Mobile: News consumers also turned to CNN on their mobile devices to watch up-to-the minute video coverage of the events in Egypt as they unfolded.

CNN.com video usage on the iPad:

  • Average daily video views on CNN.com accessed through the iPad increased by 47% over the prior 4-week average.
  • On Wednesday, video usage on CNN.com on the iPad increased by 110% over normal levels.

Video usage on the CNN App for iPhone and iPod touch:

(Note: CNN iPhone app video views are domestic only as international video data currently not available.)

  • Since last Friday, average daily video views on the CNN iPhone app increased 85%.
  • In particular, video usage on the CNN iPhone app increased 120% over the prior 4-week average on Saturday.

CNN Mobile Video Usage:

(Note: CNN Mobile Web video views are domestic only as international video data currently not available.)

  • Average daily video views on the CNN Mobile web site increased 47% over the prior 4-week average.
  • On Wednesday, February 2, video traffic on the CNN Mobile website spiked 85% over the prior 4-Wednesday average, while on Thursday, February 3, video usage spiked by 93%.

Source: CNN Internal Server Log data as facilitated by Business Objects